Staff View: Mixed method in political communication research: the study of media usage & voting behavior as a case analysis

Mixed method in political communication research: the study of media usage & voting behavior as a case analysis

The study of political communication has expanded in recent decades, concurrent with the emphasis on examining the state of the field, but neglecting the examination on the research methodology employed in the field. While previous work in this area has mainly utilised a particular single methodolog...

Full description

Saved in:

Bibliographic Details
Main Authors:	A. Manaf, Aini Maznina, Tengku Mohd Azzman, Tengku Siti Aisha
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysia (UKM) 2017
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	http://irep.iium.edu.my/58898/1/Aini%20Manaf%20and%20Tengku%20Aisha_E-bangi.pdf http://irep.iium.edu.my/58898/ http://ejournals.ukm.my/ebangi
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.iium.irep.58898
record_format	dspace
spelling	my.iium.irep.588982018-05-17T06:28:13Z http://irep.iium.edu.my/58898/ Mixed method in political communication research: the study of media usage & voting behavior as a case analysis A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha H Social Sciences (General) P87 Communication. Mass media The study of political communication has expanded in recent decades, concurrent with the emphasis on examining the state of the field, but neglecting the examination on the research methodology employed in the field. While previous work in this area has mainly utilised a particular single methodology of either a quantitative or a qualitative approach, this paper discusses the application of mixed methods in political communication, by reviewing an example from the authors’ empirical study conducted on media usage and voting behaviour among youth in Malaysia. This paper discusses the advantages of using the mixed methods approach in political communication research, processes as well as challenges related to mixed method in relation to media and voting behaviour study. Implications of mixed method in political communication research are also discussed. Universiti Kebangsaan Malaysia (UKM) 2017-10-31 Article REM application/pdf en http://irep.iium.edu.my/58898/1/Aini%20Manaf%20and%20Tengku%20Aisha_E-bangi.pdf A. Manaf, Aini Maznina and Tengku Mohd Azzman, Tengku Siti Aisha (2017) Mixed method in political communication research: the study of media usage & voting behavior as a case analysis. E-Bangi: Journal of Social Sciences and Humanities, Special Issue (1). pp. 24-33. ISSN 1823-884x http://ejournals.ukm.my/ebangi
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	H Social Sciences (General) P87 Communication. Mass media
spellingShingle	H Social Sciences (General) P87 Communication. Mass media A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
description	The study of political communication has expanded in recent decades, concurrent with the emphasis on examining the state of the field, but neglecting the examination on the research methodology employed in the field. While previous work in this area has mainly utilised a particular single methodology of either a quantitative or a qualitative approach, this paper discusses the application of mixed methods in political communication, by reviewing an example from the authors’ empirical study conducted on media usage and voting behaviour among youth in Malaysia. This paper discusses the advantages of using the mixed methods approach in political communication research, processes as well as challenges related to mixed method in relation to media and voting behaviour study. Implications of mixed method in political communication research are also discussed.
format	Article
author	A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha
author_facet	A. Manaf, Aini Maznina Tengku Mohd Azzman, Tengku Siti Aisha
author_sort	A. Manaf, Aini Maznina
title	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_short	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_full	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_fullStr	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_full_unstemmed	Mixed method in political communication research: the study of media usage & voting behavior as a case analysis
title_sort	mixed method in political communication research: the study of media usage & voting behavior as a case analysis
publisher	Universiti Kebangsaan Malaysia (UKM)
publishDate	2017
url	http://irep.iium.edu.my/58898/1/Aini%20Manaf%20and%20Tengku%20Aisha_E-bangi.pdf http://irep.iium.edu.my/58898/ http://ejournals.ukm.my/ebangi
_version_	1643615462742818816
score	13.211869

Mixed method in political communication research: the study of media usage & voting behavior as a case analysis

Similar Items