Cover Image

Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach

Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over ge...

Full description

Saved in:
Bibliographic Details
Main Authors: Masood, Imran, Saleem, Ahsan, Jamshed, Shazia
Format: Article
Language:English
English
Published: Blackwell Publishing Ltd 2016
Subjects:
RS Pharmacy and materia medica
Online Access:http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf
http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf
http://irep.iium.edu.my/56598/
http://onlinelibrary.wiley.com/doi/10.1111/jphs.12152/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=onlinelibrary.wiley.com&purchase_site_license=PUBLICATION_OUTSIDE_OF_LICENSE_PERIOD
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.56598
record_format dspace
spelling my.iium.irep.565982017-04-26T08:42:24Z http://irep.iium.edu.my/56598/ Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach Masood, Imran Saleem, Ahsan Jamshed, Shazia RS Pharmacy and materia medica Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over generic medicines in Pakistan.Methods This is a cross-sectional survey which was conducted in two public sectorhospitals in Bahawalpur, Punjab, Pakistan. A total of 150 physicians were interviewedusing a 17-itemed self-administered questionnaire. A 4-point Likert scale was used andresponses were measured as strongly disagree, disagree, agree and strongly agree. ACronbach’s alpha of 0.66 was obtained for all the domains. Statistical analysis wasperformed usingSPSS (version 15.0).Key findings A response rate of 84.3% was achieved. Slightly more than half of thephysicians were men (52.7%) with 64% being specialist doctors, and nearly 61.3% hadmore than 10 years of experience. Slightly more than half of the respondents agreed(n = 99; 66%) that they prefer brand medicines over generic medicines because of higherefficacious potential. This was found to be statistically significant with respect to genderwith men reported greater agreement (P < 0.001). Interestingly all the specialists (n = 96;64%; P = 0.045) agreed not to prefer generics over brand medicines because of lesserpotency.Conclusions It is concluded that physicians’ prescribing practices are significantly affected by their lack of knowledge regarding generic medicines, patient-related factors,and by the influence of pharmaceutical advertisements.Keywords brand medicines; generic medicines; physicians; prescribing Blackwell Publishing Ltd 2016-12 Article REM application/pdf en http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf application/pdf en http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf Masood, Imran and Saleem, Ahsan and Jamshed, Shazia (2016) Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach. Journal of Pharmaceutical Health Services Research, 7 (4). pp. 247-251. ISSN 1759-8885 http://onlinelibrary.wiley.com/doi/10.1111/jphs.12152/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=onlinelibrary.wiley.com&purchase_site_license=PUBLICATION_OUTSIDE_OF_LICENSE_PERIOD 10.1111/jphs.12152
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic RS Pharmacy and materia medica
spellingShingle RS Pharmacy and materia medica
Masood, Imran
Saleem, Ahsan
Jamshed, Shazia
Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
description Objectives Generic medicines are recommended and used largely due to their costeffectiveness. Still, physicians prefer brand medicines rather than their generic counter-parts. Therefore, the current research was aimed to evaluate the preferential attitude ofphysicians towards brand medicines over generic medicines in Pakistan.Methods This is a cross-sectional survey which was conducted in two public sectorhospitals in Bahawalpur, Punjab, Pakistan. A total of 150 physicians were interviewedusing a 17-itemed self-administered questionnaire. A 4-point Likert scale was used andresponses were measured as strongly disagree, disagree, agree and strongly agree. ACronbach’s alpha of 0.66 was obtained for all the domains. Statistical analysis wasperformed usingSPSS (version 15.0).Key findings A response rate of 84.3% was achieved. Slightly more than half of thephysicians were men (52.7%) with 64% being specialist doctors, and nearly 61.3% hadmore than 10 years of experience. Slightly more than half of the respondents agreed(n = 99; 66%) that they prefer brand medicines over generic medicines because of higherefficacious potential. This was found to be statistically significant with respect to genderwith men reported greater agreement (P < 0.001). Interestingly all the specialists (n = 96;64%; P = 0.045) agreed not to prefer generics over brand medicines because of lesserpotency.Conclusions It is concluded that physicians’ prescribing practices are significantly affected by their lack of knowledge regarding generic medicines, patient-related factors,and by the influence of pharmaceutical advertisements.Keywords brand medicines; generic medicines; physicians; prescribing
format Article
author Masood, Imran
Saleem, Ahsan
Jamshed, Shazia
author_facet Masood, Imran
Saleem, Ahsan
Jamshed, Shazia
author_sort Masood, Imran
title Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_short Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_full Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_fullStr Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_full_unstemmed Why do physicians prefer brand medicines over generic medicines in Pakistan? A quantitative approach
title_sort why do physicians prefer brand medicines over generic medicines in pakistan? a quantitative approach
publisher Blackwell Publishing Ltd
publishDate 2016
url http://irep.iium.edu.my/56598/1/56598_Why%20do%20physicians%20prefer%20brand%20medicines.pdf
http://irep.iium.edu.my/56598/2/56598_Why%20do%20physicians%20prefer%20brand%20medicines_Scopus.pdf
http://irep.iium.edu.my/56598/
http://onlinelibrary.wiley.com/doi/10.1111/jphs.12152/epdf?r3_referer=wol&tracking_action=preview_click&show_checkout=1&purchase_referrer=onlinelibrary.wiley.com&purchase_site_license=PUBLICATION_OUTSIDE_OF_LICENSE_PERIOD
_version_ 1643614953683288064
score 13.211869

Similar Items