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Islamic banking product acceptance among students and working employees in Malaysia

Islamic banking is the fast growing industry serve financing products vis-a-vis conventional banking to the customers. Customer is an important agent in a product sale. They determine the product acceptance in a market. University students and working employee who are also act as customers need Isla...

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Main Authors: Hassan, Rusni, Yusof, Yuartika
Format: Article
Language:English
English
Published: Medwell Journals 2016
Subjects:
HG1501 Banking
Online Access:http://irep.iium.edu.my/56485/1/56485_Islamic%20banking%20product%20acceptance%20among%20students_Scopus.pdf
http://irep.iium.edu.my/56485/2/56485_Islamic%20banking%20product%20acceptance%20among%20students.pdf
http://irep.iium.edu.my/56485/
http://medwelljournals.com/abstract/?doi=sscience.2016.5230.5240
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spelling my.iium.irep.564852017-04-14T03:21:04Z http://irep.iium.edu.my/56485/ Islamic banking product acceptance among students and working employees in Malaysia Hassan, Rusni Yusof, Yuartika HG1501 Banking Islamic banking is the fast growing industry serve financing products vis-a-vis conventional banking to the customers. Customer is an important agent in a product sale. They determine the product acceptance in a market. University students and working employee who are also act as customers need Islamic banking products in their daily life. Customers having insufficient product knowledge, religious practice and lower perception on competitive pricing of certain Islamic banking products lead to poor Islamic banking product acceptance. The objectives of this study were assessing the Islamic banking product knowledge, religious practice and perception on competitive pricing among students and working employees who lived in Klang valley. The 300 respondents (144 males and 156 females) were participated in this study. The instrument used was a four-section questionnaire from previous studies and some were modified to suit the need of the study. The questionnaire consist twenty five questions overall and every section consists one factor to determine the product acceptance. SPSS Version 20.0 is adopted to measure the findings of the study. The results of this study confirmed that customer's product knowledge and religious practice are high thus resulted to Islamic banking product acceptance. On the other hand, customers have lower perception on competitive pricing rejects the product acceptance. The researchers recommend on strengthening the knowledge, religiosity and competitive pricing through Islamic banks as a medium. Medwell Journals 2016 Article REM application/pdf en http://irep.iium.edu.my/56485/1/56485_Islamic%20banking%20product%20acceptance%20among%20students_Scopus.pdf application/pdf en http://irep.iium.edu.my/56485/2/56485_Islamic%20banking%20product%20acceptance%20among%20students.pdf Hassan, Rusni and Yusof, Yuartika (2016) Islamic banking product acceptance among students and working employees in Malaysia. The Social Sciences, 11 (21). pp. 5230-5240. ISSN 1818-5800 http://medwelljournals.com/abstract/?doi=sscience.2016.5230.5240 10.3923/sscience.2016.5230.5240
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HG1501 Banking
spellingShingle HG1501 Banking
Hassan, Rusni
Yusof, Yuartika
Islamic banking product acceptance among students and working employees in Malaysia
description Islamic banking is the fast growing industry serve financing products vis-a-vis conventional banking to the customers. Customer is an important agent in a product sale. They determine the product acceptance in a market. University students and working employee who are also act as customers need Islamic banking products in their daily life. Customers having insufficient product knowledge, religious practice and lower perception on competitive pricing of certain Islamic banking products lead to poor Islamic banking product acceptance. The objectives of this study were assessing the Islamic banking product knowledge, religious practice and perception on competitive pricing among students and working employees who lived in Klang valley. The 300 respondents (144 males and 156 females) were participated in this study. The instrument used was a four-section questionnaire from previous studies and some were modified to suit the need of the study. The questionnaire consist twenty five questions overall and every section consists one factor to determine the product acceptance. SPSS Version 20.0 is adopted to measure the findings of the study. The results of this study confirmed that customer's product knowledge and religious practice are high thus resulted to Islamic banking product acceptance. On the other hand, customers have lower perception on competitive pricing rejects the product acceptance. The researchers recommend on strengthening the knowledge, religiosity and competitive pricing through Islamic banks as a medium.
format Article
author Hassan, Rusni
Yusof, Yuartika
author_facet Hassan, Rusni
Yusof, Yuartika
author_sort Hassan, Rusni
title Islamic banking product acceptance among students and working employees in Malaysia
title_short Islamic banking product acceptance among students and working employees in Malaysia
title_full Islamic banking product acceptance among students and working employees in Malaysia
title_fullStr Islamic banking product acceptance among students and working employees in Malaysia
title_full_unstemmed Islamic banking product acceptance among students and working employees in Malaysia
title_sort islamic banking product acceptance among students and working employees in malaysia
publisher Medwell Journals
publishDate 2016
url http://irep.iium.edu.my/56485/1/56485_Islamic%20banking%20product%20acceptance%20among%20students_Scopus.pdf
http://irep.iium.edu.my/56485/2/56485_Islamic%20banking%20product%20acceptance%20among%20students.pdf
http://irep.iium.edu.my/56485/
http://medwelljournals.com/abstract/?doi=sscience.2016.5230.5240
_version_ 1643614930226642944
score 13.211869

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