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Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image

Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach – The rese...

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Main Authors: Rahman, Muhammad Sabbir, Osman Gani, Aahad M, Hassan, Hasliza, Anwar, Md. Aftab, Abdel Fattah, Fadi Abdel Muniem
Format: Article
Language:English
English
Published: Emerals Group Publishing LTD, 2016
Subjects:
HF Commerce
HF5001 Business. Business Administration
HG Finance
Online Access:http://irep.iium.edu.my/56391/1/56391_Consumption%20values.pdf
http://irep.iium.edu.my/56391/7/56391_Consumption%20values%2C%20destination%20cues%20and%20nostalgia%20on%20the%20attitude_WoS.pdf
http://irep.iium.edu.my/56391/
http://www.emeraldinsight.com/loi/ijtc
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spelling my.iium.irep.563912017-10-03T06:41:33Z http://irep.iium.edu.my/56391/ Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image Rahman, Muhammad Sabbir Osman Gani, Aahad M Hassan, Hasliza Anwar, Md. Aftab Abdel Fattah, Fadi Abdel Muniem HF Commerce HF5001 Business. Business Administration HG Finance Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach – The research applied descriptive statistics, confirmatory factor analysis (CFA) and structural equation modelling techniques. The study tested the reliability and validity of the measurement model through CFA, Cronbach’s α and inter-correlation analyses. This research applied the structural equation model to examine the relationship between the research variables using 250 foreign students. Findings – The results of data analysis support the stated hypotheses. All the direct relationships were significant and positive. However, DI found a partial mediating role among the relationships. Theoretical and practical implications are also discussed. Research limitations/implications – From this research the tourism researchers, policymakers and managers of the respective higher learning institution may develop a complete understanding of the antecedents of attitude formation of the edu-tourists which were not even studied before from the perspective of educational tourism. Originality/value – To date, there have been few empirical studies examining the attitude of the edu-tourists in the selection of a destination for educational tourism. Therefore, understanding the purpose of CV, DC and nostalgia in a tourist’s decision-making operation, and their theoretical relationship, will make both scientific and practical contributions Emerals Group Publishing LTD, 2016 Article REM application/pdf en http://irep.iium.edu.my/56391/1/56391_Consumption%20values.pdf application/pdf en http://irep.iium.edu.my/56391/7/56391_Consumption%20values%2C%20destination%20cues%20and%20nostalgia%20on%20the%20attitude_WoS.pdf Rahman, Muhammad Sabbir and Osman Gani, Aahad M and Hassan, Hasliza and Anwar, Md. Aftab and Abdel Fattah, Fadi Abdel Muniem (2016) Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image. International Journal Of Tourism Cities, 2 (3). pp. 257-272. ISSN 2056-5607 http://www.emeraldinsight.com/loi/ijtc 10.1108/IJTC-06-2016-0013
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HF Commerce
HF5001 Business. Business Administration
HG Finance
spellingShingle HF Commerce
HF5001 Business. Business Administration
HG Finance
Rahman, Muhammad Sabbir
Osman Gani, Aahad M
Hassan, Hasliza
Anwar, Md. Aftab
Abdel Fattah, Fadi Abdel Muniem
Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
description Purpose – The purpose of this paper is to investigate the relationship between consumption values (CV), destination cues (DC), nostalgia and attitude in the selection of destination for educational tourism, and the mediating effect of destination image (DI). Design/methodology/approach – The research applied descriptive statistics, confirmatory factor analysis (CFA) and structural equation modelling techniques. The study tested the reliability and validity of the measurement model through CFA, Cronbach’s α and inter-correlation analyses. This research applied the structural equation model to examine the relationship between the research variables using 250 foreign students. Findings – The results of data analysis support the stated hypotheses. All the direct relationships were significant and positive. However, DI found a partial mediating role among the relationships. Theoretical and practical implications are also discussed. Research limitations/implications – From this research the tourism researchers, policymakers and managers of the respective higher learning institution may develop a complete understanding of the antecedents of attitude formation of the edu-tourists which were not even studied before from the perspective of educational tourism. Originality/value – To date, there have been few empirical studies examining the attitude of the edu-tourists in the selection of a destination for educational tourism. Therefore, understanding the purpose of CV, DC and nostalgia in a tourist’s decision-making operation, and their theoretical relationship, will make both scientific and practical contributions
format Article
author Rahman, Muhammad Sabbir
Osman Gani, Aahad M
Hassan, Hasliza
Anwar, Md. Aftab
Abdel Fattah, Fadi Abdel Muniem
author_facet Rahman, Muhammad Sabbir
Osman Gani, Aahad M
Hassan, Hasliza
Anwar, Md. Aftab
Abdel Fattah, Fadi Abdel Muniem
author_sort Rahman, Muhammad Sabbir
title Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
title_short Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
title_full Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
title_fullStr Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
title_full_unstemmed Consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
title_sort consumption values, destination cues and nostalgia on the attitude in the selection of destination for educational tourism: the mediating role of destination image
publisher Emerals Group Publishing LTD,
publishDate 2016
url http://irep.iium.edu.my/56391/1/56391_Consumption%20values.pdf
http://irep.iium.edu.my/56391/7/56391_Consumption%20values%2C%20destination%20cues%20and%20nostalgia%20on%20the%20attitude_WoS.pdf
http://irep.iium.edu.my/56391/
http://www.emeraldinsight.com/loi/ijtc
_version_ 1643614904959107072
score 13.211869

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