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A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation

Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within...

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Main Authors: Haque, A. K. M. Ahasanul, Sayyed Ahmad, Mohd. Ismail, Rahman, Sabbir
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf
http://irep.iium.edu.my/5317/
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spelling my.iium.irep.53172011-10-18T01:35:32Z http://irep.iium.edu.my/5317/ A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation Haque, A. K. M. Ahasanul Sayyed Ahmad, Mohd. Ismail Rahman, Sabbir HF5001 Business. Business Administration Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within intellectual milieu. The current research looked into determinants of advertising practices by the Islamic bank in Malaysia. Results indicated that there have strong relationships among encouragement of good deeds, morality, truthfulness towards evaluation and effectiveness of advertisement of the Islamic banks. Hence, this paper strongly attempts to examine their relationship as well. In addition most of the respondents confirmed that most of the Islamic bank practices decent advertisement though some of the respondents suggest that advertisements by the Islamic bank need more supervision. Findings from this research should be used having in consideration the limitation in which the study was conducted. Given the financial and time constraints, the current research was limited. The study was conducted only in few Islamic Banks with limited number of employees. Further research should be considered to gather more information regarding the service quality and customers’ satisfaction dimensions in context of the Malaysian Islamic and conventional bank. It is hoped that the findings of this study will assist the Islamic banks in what they can produce their services and how they want to promote their services as well? 2010-06-23 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf Haque, A. K. M. Ahasanul and Sayyed Ahmad, Mohd. Ismail and Rahman, Sabbir (2010) A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation. In: International Conference on Marketing: Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur.
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Haque, A. K. M. Ahasanul
Sayyed Ahmad, Mohd. Ismail
Rahman, Sabbir
A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
description Investigation of advertising of Islamic bank and its evaluation under Islamic observation is a significant issue for most marketers given the conventional and Islamic Banks are all facilitating numerous marketing activities across the nations. Therefore, it is reckoned as a theme of research within intellectual milieu. The current research looked into determinants of advertising practices by the Islamic bank in Malaysia. Results indicated that there have strong relationships among encouragement of good deeds, morality, truthfulness towards evaluation and effectiveness of advertisement of the Islamic banks. Hence, this paper strongly attempts to examine their relationship as well. In addition most of the respondents confirmed that most of the Islamic bank practices decent advertisement though some of the respondents suggest that advertisements by the Islamic bank need more supervision. Findings from this research should be used having in consideration the limitation in which the study was conducted. Given the financial and time constraints, the current research was limited. The study was conducted only in few Islamic Banks with limited number of employees. Further research should be considered to gather more information regarding the service quality and customers’ satisfaction dimensions in context of the Malaysian Islamic and conventional bank. It is hoped that the findings of this study will assist the Islamic banks in what they can produce their services and how they want to promote their services as well?
format Conference or Workshop Item
author Haque, A. K. M. Ahasanul
Sayyed Ahmad, Mohd. Ismail
Rahman, Sabbir
author_facet Haque, A. K. M. Ahasanul
Sayyed Ahmad, Mohd. Ismail
Rahman, Sabbir
author_sort Haque, A. K. M. Ahasanul
title A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_short A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_full A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_fullStr A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_full_unstemmed A study on advertising practices of Islamic banks in Malaysia: an empirical assessment under Islamic observation
title_sort study on advertising practices of islamic banks in malaysia: an empirical assessment under islamic observation
publishDate 2010
url http://irep.iium.edu.my/5317/1/A_study_on_advertising_practices_of_Islamic_banks_in_Malaysia_An_empirical_assessment_under_Islamic_observation.pdf
http://irep.iium.edu.my/5317/
_version_ 1643605514016260096
score 13.211869

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