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Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study

OBJECTIVES: Cosmetic products are used by various segments of society. Hence, the perspectives of these segments towards cosmetic products may differ from each other. this study aimed to explore consumers’ perspectives towards cosmetic products. METHODS: A qualitative study approach was adopted in K...

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Main Authors: Ab. Hadi, Hazrina, Ayob, Nurain, Awadh, Ammar Ihsan Jawad
Format: Conference or Workshop Item
Language:English
Published: 2016
Subjects:
RS Pharmacy and materia medica
Online Access:http://irep.iium.edu.my/52615/1/52615_abstract.pdf
http://irep.iium.edu.my/52615/
http://www.pharma-bioasia.com/
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spelling my.iium.irep.526152016-11-25T03:19:10Z http://irep.iium.edu.my/52615/ Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study Ab. Hadi, Hazrina Ayob, Nurain Awadh, Ammar Ihsan Jawad RS Pharmacy and materia medica OBJECTIVES: Cosmetic products are used by various segments of society. Hence, the perspectives of these segments towards cosmetic products may differ from each other. this study aimed to explore consumers’ perspectives towards cosmetic products. METHODS: A qualitative study approach was adopted in Kuantan, Pahang. An interview guide was developed with a set of twelve semi-structured questions. Three pharmacists were assigned to validate the questions, and it was translated into Bahasa Malaysia via multistep translation. Purposive sampling was used to recruit participants, and in-depth face-to-face interviews were conducted with 30 participants until the point of saturation was reached. All of the interviews were tape-recorded and transcribed verbatim. RESULTS: Thematic content analysis derived four major themes. Awareness about cosmetic products among the participants was found to be low, but the participants expressed positive perceptions of natural cosmetic products; quality was seen as synonymous with branded products and halal certification. The main criteria which influenced participants towards cosmetics use were the ingredients, the product brand and halal certification. Based on the participants’ personal experiences, complaints and suggestions for the enhancement of cosmetic product quality were also provided. CONCLUSIONS: In conclusion, unsatisfactory awareness related to cosmetic products in Malaysia was noted among the participants in this study. Although, at the time of the study, they were using conventional cosmetic products, the participants in this study showed a positive perception and attitude towards natural cosmetic products. However, the price and accessibility of natural cosmetic products may influence their purchase of cosmetic products. 2016 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/52615/1/52615_abstract.pdf Ab. Hadi, Hazrina and Ayob, Nurain and Awadh, Ammar Ihsan Jawad (2016) Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study. In: Pharma+BioAsia 2016 Conference, 28th-29th Sept. 2016, Kuala Lumpur. (Unpublished) http://www.pharma-bioasia.com/
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic RS Pharmacy and materia medica
spellingShingle RS Pharmacy and materia medica
Ab. Hadi, Hazrina
Ayob, Nurain
Awadh, Ammar Ihsan Jawad
Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
description OBJECTIVES: Cosmetic products are used by various segments of society. Hence, the perspectives of these segments towards cosmetic products may differ from each other. this study aimed to explore consumers’ perspectives towards cosmetic products. METHODS: A qualitative study approach was adopted in Kuantan, Pahang. An interview guide was developed with a set of twelve semi-structured questions. Three pharmacists were assigned to validate the questions, and it was translated into Bahasa Malaysia via multistep translation. Purposive sampling was used to recruit participants, and in-depth face-to-face interviews were conducted with 30 participants until the point of saturation was reached. All of the interviews were tape-recorded and transcribed verbatim. RESULTS: Thematic content analysis derived four major themes. Awareness about cosmetic products among the participants was found to be low, but the participants expressed positive perceptions of natural cosmetic products; quality was seen as synonymous with branded products and halal certification. The main criteria which influenced participants towards cosmetics use were the ingredients, the product brand and halal certification. Based on the participants’ personal experiences, complaints and suggestions for the enhancement of cosmetic product quality were also provided. CONCLUSIONS: In conclusion, unsatisfactory awareness related to cosmetic products in Malaysia was noted among the participants in this study. Although, at the time of the study, they were using conventional cosmetic products, the participants in this study showed a positive perception and attitude towards natural cosmetic products. However, the price and accessibility of natural cosmetic products may influence their purchase of cosmetic products.
format Conference or Workshop Item
author Ab. Hadi, Hazrina
Ayob, Nurain
Awadh, Ammar Ihsan Jawad
author_facet Ab. Hadi, Hazrina
Ayob, Nurain
Awadh, Ammar Ihsan Jawad
author_sort Ab. Hadi, Hazrina
title Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_short Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_full Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_fullStr Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_full_unstemmed Consumers' perspective towards cosmetic products in Malaysia: a qualitative interview study
title_sort consumers' perspective towards cosmetic products in malaysia: a qualitative interview study
publishDate 2016
url http://irep.iium.edu.my/52615/1/52615_abstract.pdf
http://irep.iium.edu.my/52615/
http://www.pharma-bioasia.com/
_version_ 1643614195438059520
score 13.211869

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