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Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan

With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally. Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Comm...

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Main Authors: Rind, M Malook, Koondhar, M Yaqoob, Hyder, Mansoor, Shah, Asadullah
Format: Conference or Workshop Item
Language:English
English
Published: The Institute of Electrical and Electronics Engineers, Inc. 2016
Subjects:
T10.5 Communication of technical information
Online Access:http://irep.iium.edu.my/50919/4/50919.pdf
http://irep.iium.edu.my/50919/7/50919_Modeling%20User%27s%20Trust%20in%20M-Commerce%20Acceptance_SCOPUS.pdf
http://irep.iium.edu.my/50919/
http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=7478737
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spelling my.iium.irep.509192017-10-12T03:34:12Z http://irep.iium.edu.my/50919/ Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan Rind, M Malook Koondhar, M Yaqoob Hyder, Mansoor Shah, Asadullah T10.5 Communication of technical information With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally. Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-Commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used technology acceptance model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with adoption of M-Commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan. The Institute of Electrical and Electronics Engineers, Inc. 2016 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/50919/4/50919.pdf application/pdf en http://irep.iium.edu.my/50919/7/50919_Modeling%20User%27s%20Trust%20in%20M-Commerce%20Acceptance_SCOPUS.pdf Rind, M Malook and Koondhar, M Yaqoob and Hyder, Mansoor and Shah, Asadullah (2016) Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan. In: 2015 4th International Conference on Advanced Computer Science Applications and Technologies (ACSAT 2015), 8th-10th December 2015, Kuala Lumpur, Malaysia. http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=7478737 10.1109/ACSAT.2015.30
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic T10.5 Communication of technical information
spellingShingle T10.5 Communication of technical information
Rind, M Malook
Koondhar, M Yaqoob
Hyder, Mansoor
Shah, Asadullah
Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
description With the emergence of Intern ate and world wide web traditional business got new opportunity to complete globally. Traditional bricks-and-mortar business became electronic business ( e-business) by utilizing information and communication technology (ICT) tools. A new term of Mobile Commerce (M-Commerce) has created tremendous spectrum of business opportunities for businesses. Although there has been large scale adoption of M-Commerce in developing economies, but little growth is observed in developing economies such as Pakistan. There are doubts that users of M-Commerce demonstrate a lack of enthusiasm, which may be due to lack of trustworthiness. Based on the well-known and widely used technology acceptance model (TAM), this research study provides the conceptual framework, underpinning the relationship of trust with adoption of M-Commerce in Pakistan. The aim of this paper is to study the role of trust and its relationship with the acceptance of M-Commerce in Pakistan.
format Conference or Workshop Item
author Rind, M Malook
Koondhar, M Yaqoob
Hyder, Mansoor
Shah, Asadullah
author_facet Rind, M Malook
Koondhar, M Yaqoob
Hyder, Mansoor
Shah, Asadullah
author_sort Rind, M Malook
title Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
title_short Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
title_full Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
title_fullStr Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
title_full_unstemmed Modeling user’s trust in M-commerce acceptance: A conceptual framework in context of Pakistan
title_sort modeling user’s trust in m-commerce acceptance: a conceptual framework in context of pakistan
publisher The Institute of Electrical and Electronics Engineers, Inc.
publishDate 2016
url http://irep.iium.edu.my/50919/4/50919.pdf
http://irep.iium.edu.my/50919/7/50919_Modeling%20User%27s%20Trust%20in%20M-Commerce%20Acceptance_SCOPUS.pdf
http://irep.iium.edu.my/50919/
http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=7478737
_version_ 1643613843111280640
score 13.211869

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