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The quality of life concept corresponds with the Islamic philosophy

This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the...

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Main Author: Zain, Osman Md.
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/4990/1/Islamic_Quality_of_MKTG.pdf
http://irep.iium.edu.my/4990/
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spelling my.iium.irep.49902013-03-18T01:53:25Z http://irep.iium.edu.my/4990/ The quality of life concept corresponds with the Islamic philosophy Zain, Osman Md. HF5001 Business. Business Administration This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the intention as the beginnings of all marketing activities, the marketing practices can be considered as Islamic if that intention is in the name of ALLAH, and seeks the blessings from ALLAH. This also corresponds to the essence of the religion of Islam that is “way of life”. The products and services are produced for the consumers in the name of ALLAH, and the production of those products and services are strictly adhered to the guidelines from the Islamic philosophy based on the Quraan and AlHadith. Thus, the Quality of life marketing is technically different from the societal marketing. 2010 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/4990/1/Islamic_Quality_of_MKTG.pdf Zain, Osman Md. (2010) The quality of life concept corresponds with the Islamic philosophy. In: International Conference on Marketing: Global Issues and Challenges, 23-24 June 2010, Kuala Lumpur. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Zain, Osman Md.
The quality of life concept corresponds with the Islamic philosophy
description This paper discusses the quality of life marketing and the societal marketing from the perspectives of the Islamic philosophy. Each of the four P’s of marketing are discuss one by one, though not that through, while comparing it with guidelines and advices from the Quraan and the AlHadiths. With the intention as the beginnings of all marketing activities, the marketing practices can be considered as Islamic if that intention is in the name of ALLAH, and seeks the blessings from ALLAH. This also corresponds to the essence of the religion of Islam that is “way of life”. The products and services are produced for the consumers in the name of ALLAH, and the production of those products and services are strictly adhered to the guidelines from the Islamic philosophy based on the Quraan and AlHadith. Thus, the Quality of life marketing is technically different from the societal marketing.
format Conference or Workshop Item
author Zain, Osman Md.
author_facet Zain, Osman Md.
author_sort Zain, Osman Md.
title The quality of life concept corresponds with the Islamic philosophy
title_short The quality of life concept corresponds with the Islamic philosophy
title_full The quality of life concept corresponds with the Islamic philosophy
title_fullStr The quality of life concept corresponds with the Islamic philosophy
title_full_unstemmed The quality of life concept corresponds with the Islamic philosophy
title_sort quality of life concept corresponds with the islamic philosophy
publishDate 2010
url http://irep.iium.edu.my/4990/1/Islamic_Quality_of_MKTG.pdf
http://irep.iium.edu.my/4990/
_version_ 1643605454736064512
score 13.211869

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