AIM’s accountability in financial sustainability: the role of market orientation
The paper aims at providing insights into how three dimensions of market orientation namely; customer orientation, competitor orientation and inter-function coordination affect the financial performance of Amanah Ikhtiar Malaysia (AIM) as the oldest microfinance institution in South East Asia. Using...
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| Format: | Article |
| Language: | English |
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International Association of Computer Science and Information Technology (I A C S I T)
2014
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| Online Access: | http://irep.iium.edu.my/46485/1/46485_-_AIMs_accountability.pdf http://irep.iium.edu.my/46485/ http://www.ijtef.org/index.php?m=content&c=index&a=show&catid=50&id=666 |
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