Perceptions of prospective specialists and non-specialists towards technical terms in marketing
Technical terms are an integral part of a discipline. They enrich and help distinguish among disciplines. The irony is that even among specialists some technical terms are incomprehensible; the terms impede, instead of expedite, the communication process. Some technical terms fail to satisfy the bas...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/4644/1/Complete_article_Normal_reference_format.pdf http://irep.iium.edu.my/4644/ |
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