Antecedents of customer satisfaction in the higher education institutions of South Africa

Higher education institutions like most other organisations have realized the importance of customer- centred approach to survive amongst competitors. This is very important keeping in mind the globalisation of higher education and consequent competition. The primary objective of the study is to det...

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Bibliographic Details
Main Authors: Jager, Johan W de, Jan, Muhammad Tahir
Format: Article
Language:English
Published: Business Perspectives 2015
Subjects:
Online Access:http://irep.iium.edu.my/44849/1/44849_-_Antecedents_of_customer_satisfaction_in_the_higher_education_institutions_of_South_Africa.pdf
http://irep.iium.edu.my/44849/
http://businessperspectives.org/component/option,com_journals/task,issue/id,319/jid,3/Itemid,74/
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