E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model
Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commer...
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2014
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my.iium.irep.447392018-01-03T08:16:32Z http://irep.iium.edu.my/44739/ E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model Abdullah, Moha Asri Juhdi, Nurita Mohammad, Noorihsan Azam, Ferdous HF5001 Business. Business Administration Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently. UUNZ Institute of Business 2014 Article REM application/pdf en cc_by_nd http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf Abdullah, Moha Asri and Juhdi, Nurita and Mohammad, Noorihsan and Azam, Ferdous (2014) E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model. Asia Pacific Journal of Business and Management, 5 (2). pp. 37-51. ISSN 1179-626X http://www.uunz.ac.nz/about.aspx?title=journal_of_uunz |
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HF5001 Business. Business Administration Abdullah, Moha Asri Juhdi, Nurita Mohammad, Noorihsan Azam, Ferdous E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model |
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Studies focusing on factors influencing the consumer use of e-commerce for purchasing from small and medium scale enterprises remain very limited, especially in developing countries. This study attempts to address part of this limitation by developing a measurement model for consumer use of e-commerce for small enterprises in Malaysia. The study employed a quantitative research method using a primary data collected through self-administered questionnaires involving a sample of 502 respondents from various places in Malaysia. The results suggest that the use of e-commerce for small businesses is influenced by five interrelated factors where each indicator has a nonzero loading on its hypothesised or targeted factor. The findings of this study will assist small business owners and managers to provide their services more efficiently. |
format |
Article |
author |
Abdullah, Moha Asri Juhdi, Nurita Mohammad, Noorihsan Azam, Ferdous |
author_facet |
Abdullah, Moha Asri Juhdi, Nurita Mohammad, Noorihsan Azam, Ferdous |
author_sort |
Abdullah, Moha Asri |
title |
E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model |
title_short |
E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model |
title_full |
E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model |
title_fullStr |
E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model |
title_full_unstemmed |
E-commerce transactions among consumers in the webpage of small businesses in Malaysia: a validity measurement model |
title_sort |
e-commerce transactions among consumers in the webpage of small businesses in malaysia: a validity measurement model |
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UUNZ Institute of Business |
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2014 |
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http://irep.iium.edu.my/44739/1/Asia_Pacific_Journal_of_Business_and_Management_2014.pdf http://irep.iium.edu.my/44739/ http://www.uunz.ac.nz/about.aspx?title=journal_of_uunz |
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