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Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing

The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature since the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially in current days. The questions then arise are: what are the...

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Main Authors: Che Mohd Salleh, Marhanum, Abdullah, Nurdianawati Irwani, Razali, Siti Salwani
Format: Article
Language:English
Published: International Shari'ah Research Academy for Islamic Finance (ISRA) 2012
Subjects:
H Social Sciences (General)
HG Finance
Online Access:http://irep.iium.edu.my/40220/1/ISRA_academic_article_-_islamic_relationship_marketing.pdf
http://irep.iium.edu.my/40220/
http://www.isra.my
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spelling my.iium.irep.402202015-01-08T03:29:24Z http://irep.iium.edu.my/40220/ Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing Che Mohd Salleh, Marhanum Abdullah, Nurdianawati Irwani Razali, Siti Salwani H Social Sciences (General) HG Finance The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature since the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially in current days. The questions then arise are: what are the antecedents that significantly contribute in building and maintaining a long-term buyer-seller relationship?; and what are the outcomes of a strong buyer-seller relationship? The discussions on relationship marketing have even gained popularity in the Asian literature since 2000s; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the Takaful industry. The study expects that the framework of Islamic relationship marketing will be a material of reference for the Takaful industry players in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the Takaful industry in the future. Keywords: Relationship marketing, Islamic marketing ethics, Takaful industry, Agent Takaful International Shari'ah Research Academy for Islamic Finance (ISRA) 2012 Article REM application/pdf en http://irep.iium.edu.my/40220/1/ISRA_academic_article_-_islamic_relationship_marketing.pdf Che Mohd Salleh, Marhanum and Abdullah, Nurdianawati Irwani and Razali, Siti Salwani (2012) Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing. ISRA International Journal of Islamic Finance, 4 (1). pp. 81-97. ISSN 0128-1976 http://www.isra.my
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H Social Sciences (General)
HG Finance
spellingShingle H Social Sciences (General)
HG Finance
Che Mohd Salleh, Marhanum
Abdullah, Nurdianawati Irwani
Razali, Siti Salwani
Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
description The term ‘relationship marketing’ has grown to become a popular subject in the marketing literature since the last three decades. The literature indicates the significance of maintaining long-term relationship with customers, especially in current days. The questions then arise are: what are the antecedents that significantly contribute in building and maintaining a long-term buyer-seller relationship?; and what are the outcomes of a strong buyer-seller relationship? The discussions on relationship marketing have even gained popularity in the Asian literature since 2000s; yet research conducted on the issue of Malaysian Islamic financial institutions is very scarce. The existence of a gap in the Asian literature on this topic has led the researchers to develop a suitable theoretical framework of Islamic relationship marketing for Islamic financial institutions, particularly the Takaful industry. The study expects that the framework of Islamic relationship marketing will be a material of reference for the Takaful industry players in strengthening their relationship with their customers. Indeed, a strong agent-customer relationship will ensure the development of the Takaful industry in the future. Keywords: Relationship marketing, Islamic marketing ethics, Takaful industry, Agent Takaful
format Article
author Che Mohd Salleh, Marhanum
Abdullah, Nurdianawati Irwani
Razali, Siti Salwani
author_facet Che Mohd Salleh, Marhanum
Abdullah, Nurdianawati Irwani
Razali, Siti Salwani
author_sort Che Mohd Salleh, Marhanum
title Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_short Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_full Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_fullStr Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_full_unstemmed Building agent-customer relationship in takaful industry: a framework of Islamic relationship marketing
title_sort building agent-customer relationship in takaful industry: a framework of islamic relationship marketing
publisher International Shari'ah Research Academy for Islamic Finance (ISRA)
publishDate 2012
url http://irep.iium.edu.my/40220/1/ISRA_academic_article_-_islamic_relationship_marketing.pdf
http://irep.iium.edu.my/40220/
http://www.isra.my
_version_ 1643611777472135168
score 13.211869

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