Islamic branding: the understanding and perception

There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Musli...

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Main Authors: Mohd Yusof, Y. L., Wan Jusoh, Wan Jamaliah
Format: Article
Language:English
Published: Elsevier 2014
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Online Access:http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf
http://irep.iium.edu.my/39330/
http://www.journals.elsevier.com/procedia-social-and-behavioral-sciences/
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spelling my.iium.irep.393302014-11-25T07:26:39Z http://irep.iium.edu.my/39330/ Islamic branding: the understanding and perception Mohd Yusof, Y. L. Wan Jusoh, Wan Jamaliah HF5410 Marketing. Distribution of products There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Muslim consumer’s perception and understanding of Islamic brands. 20 respondents were selected, which is Segment 1 were 8 females and 2 males. Meanwhile respondents from Segment 2 were 5 females and 5 males that are from various industries such as manufacturing, banking, education and plantation. Segment 1 consisted of students aged 20 to 26 years old and Segment 2 was adult working respondents aged 35 to 50 years old. From the focus group findings disclosed that most of consumers agreed that the Islamic branding defines as a product or service that meets the Sharia-compliant and any parties that involved in Halal accreditations should be seriously implemented strict procedures to the producers in getting the Halal logo. Additionally, significantly in promoting and improving the Islamic brands to the consumers, producers or marketers need to follow all the requirements that required by authorization bodies either in organization’s practices and branding features to obtain consumer’s trust and confidence upon Islamic branding. Elsevier 2014 Article REM application/pdf en http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf Mohd Yusof, Y. L. and Wan Jusoh, Wan Jamaliah (2014) Islamic branding: the understanding and perception. Procedia Social and Behavioral Sciences, 130. pp. 179-185. ISSN 1877-0428 http://www.journals.elsevier.com/procedia-social-and-behavioral-sciences/ 10.1016/j.sbspro.2014.04.022
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5410 Marketing. Distribution of products
spellingShingle HF5410 Marketing. Distribution of products
Mohd Yusof, Y. L.
Wan Jusoh, Wan Jamaliah
Islamic branding: the understanding and perception
description There is such confusion and improper use of the term of Islamic branding and until now there seems to be no clear understanding of what the term Islamic branding means. Therefore to avoid such confusion the term Islamic branding was analyzed by several scholars and this study aims to identify Muslim consumer’s perception and understanding of Islamic brands. 20 respondents were selected, which is Segment 1 were 8 females and 2 males. Meanwhile respondents from Segment 2 were 5 females and 5 males that are from various industries such as manufacturing, banking, education and plantation. Segment 1 consisted of students aged 20 to 26 years old and Segment 2 was adult working respondents aged 35 to 50 years old. From the focus group findings disclosed that most of consumers agreed that the Islamic branding defines as a product or service that meets the Sharia-compliant and any parties that involved in Halal accreditations should be seriously implemented strict procedures to the producers in getting the Halal logo. Additionally, significantly in promoting and improving the Islamic brands to the consumers, producers or marketers need to follow all the requirements that required by authorization bodies either in organization’s practices and branding features to obtain consumer’s trust and confidence upon Islamic branding.
format Article
author Mohd Yusof, Y. L.
Wan Jusoh, Wan Jamaliah
author_facet Mohd Yusof, Y. L.
Wan Jusoh, Wan Jamaliah
author_sort Mohd Yusof, Y. L.
title Islamic branding: the understanding and perception
title_short Islamic branding: the understanding and perception
title_full Islamic branding: the understanding and perception
title_fullStr Islamic branding: the understanding and perception
title_full_unstemmed Islamic branding: the understanding and perception
title_sort islamic branding: the understanding and perception
publisher Elsevier
publishDate 2014
url http://irep.iium.edu.my/39330/1/islamic_branding_Yuslina_and_Wan_Jamaliah.pdf
http://irep.iium.edu.my/39330/
http://www.journals.elsevier.com/procedia-social-and-behavioral-sciences/
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score 13.211869