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Shopping day and time preferences of Malaysian hypermarket consumers

This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time....

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Main Authors: Hassan, Hasliza, Rahman, Muhammad Sabbir, Sade, Abu Bakar
Format: Conference or Workshop Item
Language:English
English
Published: 2014
Subjects:
HF Commerce
HF5410 Marketing. Distribution of products
Online Access:http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf
http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf
http://irep.iium.edu.my/36978/
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spelling my.iium.irep.369782016-02-12T08:43:13Z http://irep.iium.edu.my/36978/ Shopping day and time preferences of Malaysian hypermarket consumers Hassan, Hasliza Rahman, Muhammad Sabbir Sade, Abu Bakar HF Commerce HF5410 Marketing. Distribution of products This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers as respondents throughout Malaysia based on proportionate convenience sampling of hypermarket distribution outlets by state; 785 data were used for the analysis. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is a lack of findings concerning hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time 2014 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf application/pdf en http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf Hassan, Hasliza and Rahman, Muhammad Sabbir and Sade, Abu Bakar (2014) Shopping day and time preferences of Malaysian hypermarket consumers. In: Australian Academy of Business and Social Sciences (AABSS) Conference 2014, 25-26 Aug. 2014, Grand Seasons Hotel, Kuala Lumpur. (In Press)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HF Commerce
HF5410 Marketing. Distribution of products
spellingShingle HF Commerce
HF5410 Marketing. Distribution of products
Hassan, Hasliza
Rahman, Muhammad Sabbir
Sade, Abu Bakar
Shopping day and time preferences of Malaysian hypermarket consumers
description This research looks at consumer preference concerning shopping day and time within the Malaysian market. There are five main hypermarket players in Malaysia. The analysis of this research is based on cross-tabulation analysis between the hypermarket players and the preferred shopping day and time. Data were collected from hypermarket consumers as respondents throughout Malaysia based on proportionate convenience sampling of hypermarket distribution outlets by state; 785 data were used for the analysis. The findings from this research indicate that the majority of the respondents do not have any specific preferred day or time to shop. However, a consistently high percentage of the respondents prefer to shop at the weekend and late evening. It is also found that there is a significant association between the hypermarket players and the preferred shopping day and time. Since there is a lack of findings concerning hypermarket consumers within the Malaysian market, this research is a breakthrough discovery for the consumer preference concerning shopping day and time
format Conference or Workshop Item
author Hassan, Hasliza
Rahman, Muhammad Sabbir
Sade, Abu Bakar
author_facet Hassan, Hasliza
Rahman, Muhammad Sabbir
Sade, Abu Bakar
author_sort Hassan, Hasliza
title Shopping day and time preferences of Malaysian hypermarket consumers
title_short Shopping day and time preferences of Malaysian hypermarket consumers
title_full Shopping day and time preferences of Malaysian hypermarket consumers
title_fullStr Shopping day and time preferences of Malaysian hypermarket consumers
title_full_unstemmed Shopping day and time preferences of Malaysian hypermarket consumers
title_sort shopping day and time preferences of malaysian hypermarket consumers
publishDate 2014
url http://irep.iium.edu.my/36978/1/Conferrence_Dr._Sabbir_and_Haslza.pdf
http://irep.iium.edu.my/36978/2/AABSS2014-24_%28Full_paper%29.pdf
http://irep.iium.edu.my/36978/
_version_ 1643611109377179648
score 13.211869

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