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Busines development opportunities through pursuit of joint-venture initiatives in construction

A joint venture involves two or more businesses pooling their resources and expertise to achieve a particular goal, eg the construction of a large building. The risks and rewards are also shared. Businesses of any size can use joint ventures to strengthen long termbusiness/marketing relationships, o...

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Main Authors: Preece, Christopher Nigel, Hasan, Sharina Farihah
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
TH4021 Buildings. Construction with reference to use.
Online Access:http://irep.iium.edu.my/3503/1/10002.pdf
http://irep.iium.edu.my/3503/
http://www.gsm.kyoto-u.ac.jp/en/news-events/events/115-press-release-20101102.html
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spelling my.iium.irep.35032011-09-28T01:45:57Z http://irep.iium.edu.my/3503/ Busines development opportunities through pursuit of joint-venture initiatives in construction Preece, Christopher Nigel Hasan, Sharina Farihah TH4021 Buildings. Construction with reference to use. A joint venture involves two or more businesses pooling their resources and expertise to achieve a particular goal, eg the construction of a large building. The risks and rewards are also shared. Businesses of any size can use joint ventures to strengthen long termbusiness/marketing relationships, or to collaborate on short-term projects, but entering into a joint venture is a major decision. The benefits of a joint ventuer include: the costs nad risks of the project are spread, improved access to financial resources, economies of scale and advantage od size, access to new technologies and customers, pre-empting competitionand creation of stronger competitive units. Joint venturing can be beneficial way to gain additional work and experience and expand a firm's market penetration. But it should only be approached with full appreciation of the risks involved, and full knowledge of the prospective joint venture partners. Joint ventures offer a number of business development opportunities for construction firms. This exploratory and theoretical paper will examine how the pursuit and execution of joint venture opprotunities may enhance the business development and marketing activities of firms, lead to more business opportunities, improve networks and relationships and create/enhance distinct and sustainable brands for JV partners. 2010 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/3503/1/10002.pdf Preece, Christopher Nigel and Hasan, Sharina Farihah (2010) Busines development opportunities through pursuit of joint-venture initiatives in construction. In: The Sixth International Conference On Multi-National Joint Ventures For Construction Works, 22-23 September 2010, Kyoto, Japan. http://www.gsm.kyoto-u.ac.jp/en/news-events/events/115-press-release-20101102.html
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic TH4021 Buildings. Construction with reference to use.
spellingShingle TH4021 Buildings. Construction with reference to use.
Preece, Christopher Nigel
Hasan, Sharina Farihah
Busines development opportunities through pursuit of joint-venture initiatives in construction
description A joint venture involves two or more businesses pooling their resources and expertise to achieve a particular goal, eg the construction of a large building. The risks and rewards are also shared. Businesses of any size can use joint ventures to strengthen long termbusiness/marketing relationships, or to collaborate on short-term projects, but entering into a joint venture is a major decision. The benefits of a joint ventuer include: the costs nad risks of the project are spread, improved access to financial resources, economies of scale and advantage od size, access to new technologies and customers, pre-empting competitionand creation of stronger competitive units. Joint venturing can be beneficial way to gain additional work and experience and expand a firm's market penetration. But it should only be approached with full appreciation of the risks involved, and full knowledge of the prospective joint venture partners. Joint ventures offer a number of business development opportunities for construction firms. This exploratory and theoretical paper will examine how the pursuit and execution of joint venture opprotunities may enhance the business development and marketing activities of firms, lead to more business opportunities, improve networks and relationships and create/enhance distinct and sustainable brands for JV partners.
format Conference or Workshop Item
author Preece, Christopher Nigel
Hasan, Sharina Farihah
author_facet Preece, Christopher Nigel
Hasan, Sharina Farihah
author_sort Preece, Christopher Nigel
title Busines development opportunities through pursuit of joint-venture initiatives in construction
title_short Busines development opportunities through pursuit of joint-venture initiatives in construction
title_full Busines development opportunities through pursuit of joint-venture initiatives in construction
title_fullStr Busines development opportunities through pursuit of joint-venture initiatives in construction
title_full_unstemmed Busines development opportunities through pursuit of joint-venture initiatives in construction
title_sort busines development opportunities through pursuit of joint-venture initiatives in construction
publishDate 2010
url http://irep.iium.edu.my/3503/1/10002.pdf
http://irep.iium.edu.my/3503/
http://www.gsm.kyoto-u.ac.jp/en/news-events/events/115-press-release-20101102.html
_version_ 1643605154919874560
score 13.211869

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