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Determinants of social networking software acceptance: a multi-theoretical approach

Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand...

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Main Authors: Shittu, Ahmed Tajudeen, Madarsha, Kamal Basha, Nik Abdul Rahman , Nik Suryani, Tunku Ahmad, Tunku Badariah
Format: Article
Language:English
Published: Universiti Malaya 2013
Subjects:
L Education (General)
Online Access:http://irep.iium.edu.my/32373/1/determinants.pdf
http://irep.iium.edu.my/32373/
http://mojet.net/pdf/v01i01/v01i01-03.pdf
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spelling my.iium.irep.323732013-10-22T07:28:10Z http://irep.iium.edu.my/32373/ Determinants of social networking software acceptance: a multi-theoretical approach Shittu, Ahmed Tajudeen Madarsha, Kamal Basha Nik Abdul Rahman , Nik Suryani Tunku Ahmad, Tunku Badariah L Education (General) Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand the factors that influence the acceptance of it among the students. However, in this study, acceptance to use social network software was research into through a multi-theoretical approach. Factors from innovation diffusion theory, technology acceptance model, and social influence theory were used as a conceptual framework of this study. 500 undergraduate students participated in the study. Survey questionnaires were administered on the participants. Structural equation modeling was use to analyzed the data generated from the study. A model was developed from the study known as social network software acceptance model. The findings of the study showed the interaction that exists among factors from different theories as it influences student acceptance of SNS. From the findings of this study, theoretical as well as education implications were drawn. The study concludes that acceptance of SNS is a function of interrelated factors from different theories. Universiti Malaya 2013-01 Article REM application/pdf en http://irep.iium.edu.my/32373/1/determinants.pdf Shittu, Ahmed Tajudeen and Madarsha, Kamal Basha and Nik Abdul Rahman , Nik Suryani and Tunku Ahmad, Tunku Badariah (2013) Determinants of social networking software acceptance: a multi-theoretical approach. The Malaysian Online Journal of Educational Technology (MOJET), 1 (1). pp. 27-43. ISSN 2289-2990 http://mojet.net/pdf/v01i01/v01i01-03.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic L Education (General)
spellingShingle L Education (General)
Shittu, Ahmed Tajudeen
Madarsha, Kamal Basha
Nik Abdul Rahman , Nik Suryani
Tunku Ahmad, Tunku Badariah
Determinants of social networking software acceptance: a multi-theoretical approach
description Understanding reasons why students use social media has become a major preoccupation of researchers in recent time due to the rate of its adoption among the present generation of students. Some of the few study on social media phenomenon employed a single theory as a framework in order to understand the factors that influence the acceptance of it among the students. However, in this study, acceptance to use social network software was research into through a multi-theoretical approach. Factors from innovation diffusion theory, technology acceptance model, and social influence theory were used as a conceptual framework of this study. 500 undergraduate students participated in the study. Survey questionnaires were administered on the participants. Structural equation modeling was use to analyzed the data generated from the study. A model was developed from the study known as social network software acceptance model. The findings of the study showed the interaction that exists among factors from different theories as it influences student acceptance of SNS. From the findings of this study, theoretical as well as education implications were drawn. The study concludes that acceptance of SNS is a function of interrelated factors from different theories.
format Article
author Shittu, Ahmed Tajudeen
Madarsha, Kamal Basha
Nik Abdul Rahman , Nik Suryani
Tunku Ahmad, Tunku Badariah
author_facet Shittu, Ahmed Tajudeen
Madarsha, Kamal Basha
Nik Abdul Rahman , Nik Suryani
Tunku Ahmad, Tunku Badariah
author_sort Shittu, Ahmed Tajudeen
title Determinants of social networking software acceptance: a multi-theoretical approach
title_short Determinants of social networking software acceptance: a multi-theoretical approach
title_full Determinants of social networking software acceptance: a multi-theoretical approach
title_fullStr Determinants of social networking software acceptance: a multi-theoretical approach
title_full_unstemmed Determinants of social networking software acceptance: a multi-theoretical approach
title_sort determinants of social networking software acceptance: a multi-theoretical approach
publisher Universiti Malaya
publishDate 2013
url http://irep.iium.edu.my/32373/1/determinants.pdf
http://irep.iium.edu.my/32373/
http://mojet.net/pdf/v01i01/v01i01-03.pdf
_version_ 1643610211103014912
score 13.211869

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