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Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia

The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the “cheap” image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they pe...

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Main Authors: Sarwar, Abdullah Al-Mamun, Azam, S. M Ferdous, Haque, A. K. M. Ahasanul, Sleman, Ghassan, Nikhashemi, Seyed Rajab
Format: Article
Language:English
Published: IDOSI Publication 2013
Subjects:
H Social Sciences (General)
HB Economic Theory
Online Access:http://irep.iium.edu.my/30994/1/Customer%27s_Perception_Towards.pdf
http://irep.iium.edu.my/30994/
http://www.idosi.org/wasj/wasj22(2)13/1.pdf
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spelling my.iium.irep.309942014-07-14T04:39:05Z http://irep.iium.edu.my/30994/ Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia Sarwar, Abdullah Al-Mamun Azam, S. M Ferdous Haque, A. K. M. Ahasanul Sleman, Ghassan Nikhashemi, Seyed Rajab H Social Sciences (General) HB Economic Theory The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the “cheap” image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers’ purchase behavior which are mostly in the context of developed countries. Hence, this study attempts to fill the gap that rarely been studied on the consumer’s perception towards buying Chinese products especially on the Malaysian context. The present study has enhanced the understanding of how the customers perceive the Chinese products while making the buying decision. It explores how different perception tools can positively influence their purchase decision. In addition, this study provides practical insights into how the customers use and perceive different product information in different perspectives which may be alien to their cultural background. This study suggests that, the Malaysian consumers are very conscious about quality and price of Chinese products. Therefore, marketers of Chinese product in Malaysia should be very careful about the price, quality and technology advancement of product they are offering in the market place. Finally, although many significant findings have been reported in this study, there are several other tangible and intangible issues that can be improved in future studies. IDOSI Publication 2013-04 Article REM application/pdf en http://irep.iium.edu.my/30994/1/Customer%27s_Perception_Towards.pdf Sarwar, Abdullah Al-Mamun and Azam, S. M Ferdous and Haque, A. K. M. Ahasanul and Sleman, Ghassan and Nikhashemi, Seyed Rajab (2013) Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia. World Applied Sciences Journal , 2 (2). pp. 152-160. ISSN 1818-4952 http://www.idosi.org/wasj/wasj22(2)13/1.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H Social Sciences (General)
HB Economic Theory
spellingShingle H Social Sciences (General)
HB Economic Theory
Sarwar, Abdullah Al-Mamun
Azam, S. M Ferdous
Haque, A. K. M. Ahasanul
Sleman, Ghassan
Nikhashemi, Seyed Rajab
Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia
description The emergence of Chinese products and its growing popularity has been a phenomenon for social science researchers. In addition, the “cheap” image of Chinese products together with their product quality have raised the issue to investigate further why customers buy Chinese products and what they perceive before buying. A number of studies already been conducted on the effect of country-of-origin image on customers’ purchase behavior which are mostly in the context of developed countries. Hence, this study attempts to fill the gap that rarely been studied on the consumer’s perception towards buying Chinese products especially on the Malaysian context. The present study has enhanced the understanding of how the customers perceive the Chinese products while making the buying decision. It explores how different perception tools can positively influence their purchase decision. In addition, this study provides practical insights into how the customers use and perceive different product information in different perspectives which may be alien to their cultural background. This study suggests that, the Malaysian consumers are very conscious about quality and price of Chinese products. Therefore, marketers of Chinese product in Malaysia should be very careful about the price, quality and technology advancement of product they are offering in the market place. Finally, although many significant findings have been reported in this study, there are several other tangible and intangible issues that can be improved in future studies.
format Article
author Sarwar, Abdullah Al-Mamun
Azam, S. M Ferdous
Haque, A. K. M. Ahasanul
Sleman, Ghassan
Nikhashemi, Seyed Rajab
author_facet Sarwar, Abdullah Al-Mamun
Azam, S. M Ferdous
Haque, A. K. M. Ahasanul
Sleman, Ghassan
Nikhashemi, Seyed Rajab
author_sort Sarwar, Abdullah Al-Mamun
title Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia
title_short Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia
title_full Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia
title_fullStr Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia
title_full_unstemmed Customer’s perception towards buying Chinese products: an empirical investigation in Malaysia
title_sort customer’s perception towards buying chinese products: an empirical investigation in malaysia
publisher IDOSI Publication
publishDate 2013
url http://irep.iium.edu.my/30994/1/Customer%27s_Perception_Towards.pdf
http://irep.iium.edu.my/30994/
http://www.idosi.org/wasj/wasj22(2)13/1.pdf
_version_ 1643609967613181952
score 13.222552

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