Staff View: Consumers’ perception in possessing trendy mobile phones

Consumers’ perception in possessing trendy mobile phones

This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local...

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Main Authors:	Mansor, Farida Pasha, Ali Amran, Ila Norsalida, Abu Bakar, Mohamad Azhari, Abd Hamid, Mohd Syakir, Mohd. Mahudin, Nor Diana
Format:	Conference or Workshop Item
Language:	English English English
Published:	2007
Subjects:	BF511 Affection. Feeling. Emotion BF636 Applied psychology
Online Access:	http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf http://irep.iium.edu.my/30108/
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spelling	my.iium.irep.301082013-09-26T08:11:36Z http://irep.iium.edu.my/30108/ Consumers’ perception in possessing trendy mobile phones Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana BF511 Affection. Feeling. Emotion BF636 Applied psychology This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local and international). A self-administered questionnaire with Cronbach’s alpha of 0.87 was used for data collection. The findings supported the hypothesis that university’s consumers are highly interested in possessing trendy mobile phones due to self-satisfaction, social acceptance, and prestige. Further analyses however failed to obtain any significant differences between perceptions of university staff with that of students’ in terms of their perception in possessing trendy mobile phones. The implications of this study on designs and preferred choices of consumers are discussed. 2007 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf application/pdf en http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf application/pdf en http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf Mansor, Farida Pasha and Ali Amran, Ila Norsalida and Abu Bakar, Mohamad Azhari and Abd Hamid, Mohd Syakir and Mohd. Mahudin, Nor Diana (2007) Consumers’ perception in possessing trendy mobile phones. In: 1st Asia Pasific Regional Mobile Learning and Edutainment Conference 2007, 7-9 August 2007, Kuala Lumpur, Malaysia.
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English English English
topic	BF511 Affection. Feeling. Emotion BF636 Applied psychology
spellingShingle	BF511 Affection. Feeling. Emotion BF636 Applied psychology Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana Consumers’ perception in possessing trendy mobile phones
description	This research is conducted to assess the relationship between the behaviour in, and the reasons for possessing trendy mobile phones among university’s consumers. Using stratified random sampling, a total of 69 participants was selected from both staff (academic and non academic) and students (local and international). A self-administered questionnaire with Cronbach’s alpha of 0.87 was used for data collection. The findings supported the hypothesis that university’s consumers are highly interested in possessing trendy mobile phones due to self-satisfaction, social acceptance, and prestige. Further analyses however failed to obtain any significant differences between perceptions of university staff with that of students’ in terms of their perception in possessing trendy mobile phones. The implications of this study on designs and preferred choices of consumers are discussed.
format	Conference or Workshop Item
author	Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana
author_facet	Mansor, Farida Pasha Ali Amran, Ila Norsalida Abu Bakar, Mohamad Azhari Abd Hamid, Mohd Syakir Mohd. Mahudin, Nor Diana
author_sort	Mansor, Farida Pasha
title	Consumers’ perception in possessing trendy mobile phones
title_short	Consumers’ perception in possessing trendy mobile phones
title_full	Consumers’ perception in possessing trendy mobile phones
title_fullStr	Consumers’ perception in possessing trendy mobile phones
title_full_unstemmed	Consumers’ perception in possessing trendy mobile phones
title_sort	consumers’ perception in possessing trendy mobile phones
publishDate	2007
url	http://irep.iium.edu.my/30108/1/Mansor_et_al_2007_CONSUMERS%E2%80%99_PERCEPTION_IN_POSSESSING_TRENDY_MOBILE_PHONES.pdf http://irep.iium.edu.my/30108/4/Mansor_et_al_2007_Mobile_Brochure.pdf http://irep.iium.edu.my/30108/5/Mansor_et_al_2007_Mobile_Panel.pdf http://irep.iium.edu.my/30108/
_version_	1643609820105801728
score	13.211869

Consumers’ perception in possessing trendy mobile phones

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