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Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students

Different higher learning institutions in Malaysia offer variety of courses for the students. However, selection of the institute varied considering the different influencing factors. Thus, the purpose of this study was to examine the factors that influence the students in selecting their higher le...

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Main Authors: Sarwar, Abdullah Al-Mamun, Haque, A. K. M. Ahasanul, Ismail, Ahmad Zaki
Format: Article
Language:English
Published: International Journal of Research in Commerce & Management 2012
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/26453/1/Published_Copy_%28IJRCEM%29.pdf
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spelling my.iium.irep.264532012-11-19T08:01:30Z http://irep.iium.edu.my/26453/ Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students Sarwar, Abdullah Al-Mamun Haque, A. K. M. Ahasanul Ismail, Ahmad Zaki HF5001 Business. Business Administration Different higher learning institutions in Malaysia offer variety of courses for the students. However, selection of the institute varied considering the different influencing factors. Thus, the purpose of this study was to examine the factors that influence the students in selecting their higher learning programs in various higher learning institutions in Malaysia. The research is based on primary data collection approach. For this purpose, a survey using self-administered questionnaires was carried out by using cluster-sampling technique. Total 300 questionnaires were distributed and 145 found to be valid for further analysis. The collected data were then analyzed and discussed by statistical techniques-descriptive statistics and ANOVA tests. It has been observed from the outcome that university teaching quality is the most important factor that influences a student in selection of his/her higher learning institution followed by university facilities, program structure and accreditation, campus facilities. This study has also found that high standard teaching influences the student interest followed by knowledgeable faculty, helpful academic staffs and knowledgeable admission staffs. This study has explored that amongst the various races in Malaysia, Malay students prefer the local universities than the other races. To end with, this study has suggested that, on perception, a proper policy may go a long way to increase the quality of teaching with the improvement of other related facilities that will help the university in attracting new students in the future. International Journal of Research in Commerce & Management 2012-09 Article REM application/pdf en http://irep.iium.edu.my/26453/1/Published_Copy_%28IJRCEM%29.pdf Sarwar, Abdullah Al-Mamun and Haque, A. K. M. Ahasanul and Ismail, Ahmad Zaki (2012) Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students. International Journal of Research In Commerce, Economics & Management, 2 (9). pp. 13-20. ISSN 2231-4245 http://ijrcm.org.in/cem/index.php?type=Archives
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Sarwar, Abdullah Al-Mamun
Haque, A. K. M. Ahasanul
Ismail, Ahmad Zaki
Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students
description Different higher learning institutions in Malaysia offer variety of courses for the students. However, selection of the institute varied considering the different influencing factors. Thus, the purpose of this study was to examine the factors that influence the students in selecting their higher learning programs in various higher learning institutions in Malaysia. The research is based on primary data collection approach. For this purpose, a survey using self-administered questionnaires was carried out by using cluster-sampling technique. Total 300 questionnaires were distributed and 145 found to be valid for further analysis. The collected data were then analyzed and discussed by statistical techniques-descriptive statistics and ANOVA tests. It has been observed from the outcome that university teaching quality is the most important factor that influences a student in selection of his/her higher learning institution followed by university facilities, program structure and accreditation, campus facilities. This study has also found that high standard teaching influences the student interest followed by knowledgeable faculty, helpful academic staffs and knowledgeable admission staffs. This study has explored that amongst the various races in Malaysia, Malay students prefer the local universities than the other races. To end with, this study has suggested that, on perception, a proper policy may go a long way to increase the quality of teaching with the improvement of other related facilities that will help the university in attracting new students in the future.
format Article
author Sarwar, Abdullah Al-Mamun
Haque, A. K. M. Ahasanul
Ismail, Ahmad Zaki
author_facet Sarwar, Abdullah Al-Mamun
Haque, A. K. M. Ahasanul
Ismail, Ahmad Zaki
author_sort Sarwar, Abdullah Al-Mamun
title Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students
title_short Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students
title_full Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students
title_fullStr Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students
title_full_unstemmed Measuring students’ perception towards university selection: an empirical investigation on Malaysian postgraduate students
title_sort measuring students’ perception towards university selection: an empirical investigation on malaysian postgraduate students
publisher International Journal of Research in Commerce & Management
publishDate 2012
url http://irep.iium.edu.my/26453/1/Published_Copy_%28IJRCEM%29.pdf
http://irep.iium.edu.my/26453/
http://ijrcm.org.in/cem/index.php?type=Archives
_version_ 1643609145718341632
score 13.211869

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