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Case studies as a learning tool in marketing to undergraduates

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Bibliographic Details
Main Authors:	Mohd Redzuan, Nurul Atikah, Ismail, Yusof
Format:	Book Chapter
Published:	IIUM Press 2011
Subjects:	HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/25863/ http://rms.research.iium.edu.my/bookstore/default.aspx
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