Implementing content personalization strategy for Malaysian broadband service providers to enhance subscriber satisfaction
Subscriber satisfaction of a broadband service is determined by several factors such as contents delivery strategy, service infrastructure and channel packaging delivered. Currently the single-operator, single-infrastructure broadband model in Malaysia delivered by service providers such as TM UniFi...
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2013
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25636/1/Content_Management_Quality_August_2012.pdf http://irep.iium.edu.my/25636/ http://ieeexplore.ieee.org/document/6518916/ |
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