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Acceptance of IIUM.FM by Human Sciences undergraduate students

This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. The objectives of this study are to (1...

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Main Authors: Lahabou , Mahaman, Wok, Saodah
Format: Conference or Workshop Item
Language:English
Published: 2011
Subjects:
H61.8 Communication of information
HE7601 Telecommunication and industry. Telegraph
L Education (General)
Online Access:http://irep.iium.edu.my/15068/1/MAhaman_lahabou_IIUM.FM-SEMINAR_2692011.pdf
http://irep.iium.edu.my/15068/
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spelling my.iium.irep.150682013-09-18T07:57:44Z http://irep.iium.edu.my/15068/ Acceptance of IIUM.FM by Human Sciences undergraduate students Lahabou , Mahaman Wok, Saodah H61.8 Communication of information HE7601 Telecommunication and industry. Telegraph L Education (General) This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. The objectives of this study are to (1) find out the patterns of listening among students, (2) determine the knowledge about IIUM.FM among students, (3) find out the perceived usefulness of listening to IIUM.FM among students, (4) find out the attitude of students towards listening to IIUM.FM, and (5) analyze the relationship between knowledge about IIUM.FM, the perceived usefulness of listening, attitude towards listening and actual listening to IIUM.FM. A cross-sectional survey design was employed to gather data through a self-administered questionnaire to a sample of 238 undergraduate students to test three hypotheses generated from literature related to TAM. The findings showed that listeners are highly knowledgeable about IIUM.FM, have positive perception of the usefulness of listening to the radio as well as a positive attitude towards listening to it. Knowledge about IIUM.FM was found to have an influence on actual listening directly and indirectly via Perceived Usefulness of Listening (PUOL) and attitude towards listening. 2011-09-26 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/15068/1/MAhaman_lahabou_IIUM.FM-SEMINAR_2692011.pdf Lahabou , Mahaman and Wok, Saodah (2011) Acceptance of IIUM.FM by Human Sciences undergraduate students. In: National Seminar on New Media and Islamic Issues: Challenges and Opportunities, 26 September 2011, ISTAC, KL. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H61.8 Communication of information
HE7601 Telecommunication and industry. Telegraph
L Education (General)
spellingShingle H61.8 Communication of information
HE7601 Telecommunication and industry. Telegraph
L Education (General)
Lahabou , Mahaman
Wok, Saodah
Acceptance of IIUM.FM by Human Sciences undergraduate students
description This study investigates Human Sciences (HS) students’ acceptance of IIUM.FM, their newly established online campus radio, by using Technology Acceptance Model (TAM) as the theoretical background. An external variable, knowledge, was added to the original model. The objectives of this study are to (1) find out the patterns of listening among students, (2) determine the knowledge about IIUM.FM among students, (3) find out the perceived usefulness of listening to IIUM.FM among students, (4) find out the attitude of students towards listening to IIUM.FM, and (5) analyze the relationship between knowledge about IIUM.FM, the perceived usefulness of listening, attitude towards listening and actual listening to IIUM.FM. A cross-sectional survey design was employed to gather data through a self-administered questionnaire to a sample of 238 undergraduate students to test three hypotheses generated from literature related to TAM. The findings showed that listeners are highly knowledgeable about IIUM.FM, have positive perception of the usefulness of listening to the radio as well as a positive attitude towards listening to it. Knowledge about IIUM.FM was found to have an influence on actual listening directly and indirectly via Perceived Usefulness of Listening (PUOL) and attitude towards listening.
format Conference or Workshop Item
author Lahabou , Mahaman
Wok, Saodah
author_facet Lahabou , Mahaman
Wok, Saodah
author_sort Lahabou , Mahaman
title Acceptance of IIUM.FM by Human Sciences undergraduate students
title_short Acceptance of IIUM.FM by Human Sciences undergraduate students
title_full Acceptance of IIUM.FM by Human Sciences undergraduate students
title_fullStr Acceptance of IIUM.FM by Human Sciences undergraduate students
title_full_unstemmed Acceptance of IIUM.FM by Human Sciences undergraduate students
title_sort acceptance of iium.fm by human sciences undergraduate students
publishDate 2011
url http://irep.iium.edu.my/15068/1/MAhaman_lahabou_IIUM.FM-SEMINAR_2692011.pdf
http://irep.iium.edu.my/15068/
_version_ 1643606966606495744
score 13.211869

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