Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication

The increasing prevalence of profanity on social media platforms raises concerns about its impact on communication and public perception. While studies on online incivility are growing, there is limited research on the use of harsh language on Twitter among Malaysians. Consequently, little is known...

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Main Authors: Abdullah, Nur Nabilah, Ramdzan Ali, Al Amirul Eimer, Mohd Basari, Shahrul Nizam, Ramli, Mohd Safwan, Ayob, Nur Hidayah
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2024
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Online Access:http://irep.iium.edu.my/117852/1/profanity-on-malaysian-social-media-implications-on-brand-perception-and-organisational-communication.pdf
http://irep.iium.edu.my/117852/
https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389
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spelling my.iium.irep.1178522024-12-31T15:31:01Z http://irep.iium.edu.my/117852/ Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication Abdullah, Nur Nabilah Ramdzan Ali, Al Amirul Eimer Mohd Basari, Shahrul Nizam Ramli, Mohd Safwan Ayob, Nur Hidayah H61.8 Communication of information The increasing prevalence of profanity on social media platforms raises concerns about its impact on communication and public perception. While studies on online incivility are growing, there is limited research on the use of harsh language on Twitter among Malaysians. Consequently, little is known about how profanity in the commentary sections of viral Twitter content affects interactions and perceptions among Malaysians. This study addresses the gap by examining the functions of profanity in Malaysian Twitter communications. The objectives are to analyse the communicative functions of profanity in tweets, assess its impact on brand perception among Malaysian users, and evaluate its implications for organisational communication strategies in Malaysia. Using content analysis, this research categorises and interprets the usage of profanity on Twitter. The finding reveals that Malaysians use harsh language for insult, emphasis, and informal expression, aligning with linguistic and social roles such as abusive, dysphemistic, idiomatic, and emphatic swearing. This research sheds light on how profanity influences brand perception and organisational communication, offering insights into its role in social media interactions. Understanding these patterns and communicative functions is crucial for enhancing our comprehension of profanity's role in social media interactions and for developing strategies to foster positive and respectful online communication. Human Resource Management Academic Research Society (HRMARS) 2024-08-31 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/117852/1/profanity-on-malaysian-social-media-implications-on-brand-perception-and-organisational-communication.pdf Abdullah, Nur Nabilah and Ramdzan Ali, Al Amirul Eimer and Mohd Basari, Shahrul Nizam and Ramli, Mohd Safwan and Ayob, Nur Hidayah (2024) Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication. International Journal of Academic Research in Business and Social Sciences, 14 (8). pp. 3393-3407. E-ISSN 2222-6990 https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389 DOI:10.6007/IJARBSS/v14-i8/22303
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H61.8 Communication of information
spellingShingle H61.8 Communication of information
Abdullah, Nur Nabilah
Ramdzan Ali, Al Amirul Eimer
Mohd Basari, Shahrul Nizam
Ramli, Mohd Safwan
Ayob, Nur Hidayah
Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication
description The increasing prevalence of profanity on social media platforms raises concerns about its impact on communication and public perception. While studies on online incivility are growing, there is limited research on the use of harsh language on Twitter among Malaysians. Consequently, little is known about how profanity in the commentary sections of viral Twitter content affects interactions and perceptions among Malaysians. This study addresses the gap by examining the functions of profanity in Malaysian Twitter communications. The objectives are to analyse the communicative functions of profanity in tweets, assess its impact on brand perception among Malaysian users, and evaluate its implications for organisational communication strategies in Malaysia. Using content analysis, this research categorises and interprets the usage of profanity on Twitter. The finding reveals that Malaysians use harsh language for insult, emphasis, and informal expression, aligning with linguistic and social roles such as abusive, dysphemistic, idiomatic, and emphatic swearing. This research sheds light on how profanity influences brand perception and organisational communication, offering insights into its role in social media interactions. Understanding these patterns and communicative functions is crucial for enhancing our comprehension of profanity's role in social media interactions and for developing strategies to foster positive and respectful online communication.
format Article
author Abdullah, Nur Nabilah
Ramdzan Ali, Al Amirul Eimer
Mohd Basari, Shahrul Nizam
Ramli, Mohd Safwan
Ayob, Nur Hidayah
author_facet Abdullah, Nur Nabilah
Ramdzan Ali, Al Amirul Eimer
Mohd Basari, Shahrul Nizam
Ramli, Mohd Safwan
Ayob, Nur Hidayah
author_sort Abdullah, Nur Nabilah
title Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication
title_short Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication
title_full Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication
title_fullStr Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication
title_full_unstemmed Profanity on Malaysian Social Media: Implications on Brand Perception and Organisational Communication
title_sort profanity on malaysian social media: implications on brand perception and organisational communication
publisher Human Resource Management Academic Research Society (HRMARS)
publishDate 2024
url http://irep.iium.edu.my/117852/1/profanity-on-malaysian-social-media-implications-on-brand-perception-and-organisational-communication.pdf
http://irep.iium.edu.my/117852/
https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389
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score 13.23648