Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement

Mobile Augmented Reality (MAR) is a setting where digital information is viewed from a real-world perspective and is created using Augmented Reality (AR) that is integrated into a mobile application. AR is one of the emerging technologies in Construction 4.0 Strategic Plan (2021-2025) in Malaysia. A...

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Main Authors: Abdul Rahman, Umaira Husna, Ayob, Mohd Fairullazi
Format: Article
Language:English
Published: Faculty of Built Environment, Universiti Malaya (UM) 2024
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Online Access:http://irep.iium.edu.my/117841/1/117841_Mobile%20augmented%20reality%20%28MAR%29.pdf
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https://jrmg.um.edu.my/index.php/JPMP/article/view/54004
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spelling my.iium.irep.1178412025-01-08T08:15:48Z http://irep.iium.edu.my/117841/ Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement Abdul Rahman, Umaira Husna Ayob, Mohd Fairullazi T58.4 Managerial control systems TA177.4 Engineering economy TA190 Management of engineering works TH4021 Buildings. Construction with reference to use. Mobile Augmented Reality (MAR) is a setting where digital information is viewed from a real-world perspective and is created using Augmented Reality (AR) that is integrated into a mobile application. AR is one of the emerging technologies in Construction 4.0 Strategic Plan (2021-2025) in Malaysia. Although many scholars have pointed out many benefits of MAR to the construction industry, nevertheless, the implementation of MAR practice with specific reference to cost management in the Malaysia construction industry is still at the rudimentary stage. Without MAR, professionals tend to rely on traditional technologies with limited real-time visualization, which can lead to data misunderstanding and decision-making delays. Besides, there will be a lost potential for early detection of cost overruns when MAR is not implemented in cost management. Hence, this paper is prepared to present the outcome of study on the identification of obstacles that can hinder the implementation of MAR practice, and suitable strategies for improving MAR with specific reference to the cost management practice in the construction industry. The study was designed with a qualitative research strategy that in compasses of semi-structured interview with seven (7) professionals that have established knowledge, skills, and experience in cost management. The interviewed data was analysed using content analysis and descriptive statistical analysis methods. The findings from the study have established that the financial issues such as high investment cost has been identified as a key obstacle that can hinder the MAR implementation in cost management practice. To overcome the limitations of MAR implementation, the study has identified several strategies that could be appropriate for the recommendations to improve the MAR practice in the construction industry. Providing financial support by the financial agencies is found to be the most effective strategy to enhance MAR implementation for cost management in the construction industry. Additionally, the research adds up to the body of knowledge on MAR implementation that can become significant input to enhance the cost management practice in Malaysia. Faculty of Built Environment, Universiti Malaya (UM) 2024-12-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/117841/1/117841_Mobile%20augmented%20reality%20%28MAR%29.pdf Abdul Rahman, Umaira Husna and Ayob, Mohd Fairullazi (2024) Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement. Journal of Project Management Practice, 4 (2). pp. 23-36. E-ISSN 2805-4768 https://jrmg.um.edu.my/index.php/JPMP/article/view/54004
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic T58.4 Managerial control systems
TA177.4 Engineering economy
TA190 Management of engineering works
TH4021 Buildings. Construction with reference to use.
spellingShingle T58.4 Managerial control systems
TA177.4 Engineering economy
TA190 Management of engineering works
TH4021 Buildings. Construction with reference to use.
Abdul Rahman, Umaira Husna
Ayob, Mohd Fairullazi
Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement
description Mobile Augmented Reality (MAR) is a setting where digital information is viewed from a real-world perspective and is created using Augmented Reality (AR) that is integrated into a mobile application. AR is one of the emerging technologies in Construction 4.0 Strategic Plan (2021-2025) in Malaysia. Although many scholars have pointed out many benefits of MAR to the construction industry, nevertheless, the implementation of MAR practice with specific reference to cost management in the Malaysia construction industry is still at the rudimentary stage. Without MAR, professionals tend to rely on traditional technologies with limited real-time visualization, which can lead to data misunderstanding and decision-making delays. Besides, there will be a lost potential for early detection of cost overruns when MAR is not implemented in cost management. Hence, this paper is prepared to present the outcome of study on the identification of obstacles that can hinder the implementation of MAR practice, and suitable strategies for improving MAR with specific reference to the cost management practice in the construction industry. The study was designed with a qualitative research strategy that in compasses of semi-structured interview with seven (7) professionals that have established knowledge, skills, and experience in cost management. The interviewed data was analysed using content analysis and descriptive statistical analysis methods. The findings from the study have established that the financial issues such as high investment cost has been identified as a key obstacle that can hinder the MAR implementation in cost management practice. To overcome the limitations of MAR implementation, the study has identified several strategies that could be appropriate for the recommendations to improve the MAR practice in the construction industry. Providing financial support by the financial agencies is found to be the most effective strategy to enhance MAR implementation for cost management in the construction industry. Additionally, the research adds up to the body of knowledge on MAR implementation that can become significant input to enhance the cost management practice in Malaysia.
format Article
author Abdul Rahman, Umaira Husna
Ayob, Mohd Fairullazi
author_facet Abdul Rahman, Umaira Husna
Ayob, Mohd Fairullazi
author_sort Abdul Rahman, Umaira Husna
title Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement
title_short Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement
title_full Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement
title_fullStr Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement
title_full_unstemmed Mobile augmented reality (MAR) in construction cost management: obstacles and strategies for improvement
title_sort mobile augmented reality (mar) in construction cost management: obstacles and strategies for improvement
publisher Faculty of Built Environment, Universiti Malaya (UM)
publishDate 2024
url http://irep.iium.edu.my/117841/1/117841_Mobile%20augmented%20reality%20%28MAR%29.pdf
http://irep.iium.edu.my/117841/
https://jrmg.um.edu.my/index.php/JPMP/article/view/54004
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score 13.23648