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THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA

Malaysia is fortunate to have a diverse range of cultures and languages. Nonetheless, there are limitation of previous studies conducted in Malaysia that emphasize on the value of local language, particularly on the distinctive local dialects in Malaysia. This research has two goals: first, to ident...

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Main Authors: Nopiah, Julaina, Abd Rahman, Nur Hidayah, Rosly, Nurul Jamilah, Azhar, Shazriena Izlin
Format: Proceeding Paper
Language:English
English
Published: Springer Nature Switzerland 2024
Subjects:
BPG80 Islam and tourism. Sustainable tourism
Online Access:http://irep.iium.edu.my/116618/1/ARTIKEL%20GIS.pdf
http://irep.iium.edu.my/116618/2/PAGE%20DEPAN%20DAN%20ISI%20KANDUNGAN.pdf
http://irep.iium.edu.my/116618/
https://link.springer.com/chapter/10.1007/978-3-031-54019-6_19
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spelling my.iium.irep.1166182024-12-19T01:20:57Z http://irep.iium.edu.my/116618/ THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA Nopiah, Julaina Abd Rahman, Nur Hidayah Rosly, Nurul Jamilah Azhar, Shazriena Izlin BPG80 Islam and tourism. Sustainable tourism Malaysia is fortunate to have a diverse range of cultures and languages. Nonetheless, there are limitation of previous studies conducted in Malaysia that emphasize on the value of local language, particularly on the distinctive local dialects in Malaysia. This research has two goals: first, to identify the local dialect of Muar along the Muar River through a Geographic Infor-mation System (GIS) software; second, using a SWOT analysis to determine the local dialect's potential as a tourism product with unique selling points for Muar, Johor, Malaysia. The qualitative technique was employed through in-terviews with locals in Muar. Two categories emerged from the findings: first, the Muar's distinct dialect is dispersed throughout the Muar River as shown by the GIS analysis. Second, based on the SWOT analysis, the infor-mation indicates that Muar's distinctive dialect around the Muar River will offer the locals a rich cultural legacy, which is considered a potential product for tourism in Muar. This research will add to the corpus of knowledge and help the local community to maintain Muar's distinctive dialect as a tourism offering. Springer Nature Switzerland 2024 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/116618/1/ARTIKEL%20GIS.pdf application/pdf en http://irep.iium.edu.my/116618/2/PAGE%20DEPAN%20DAN%20ISI%20KANDUNGAN.pdf Nopiah, Julaina and Abd Rahman, Nur Hidayah and Rosly, Nurul Jamilah and Azhar, Shazriena Izlin (2024) THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA. In: The International Conference on Business and Technology (ICBT2023), November 01-02, 2023, Istanbul, turkey.. https://link.springer.com/chapter/10.1007/978-3-031-54019-6_19
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic BPG80 Islam and tourism. Sustainable tourism
spellingShingle BPG80 Islam and tourism. Sustainable tourism
Nopiah, Julaina
Abd Rahman, Nur Hidayah
Rosly, Nurul Jamilah
Azhar, Shazriena Izlin
THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA
description Malaysia is fortunate to have a diverse range of cultures and languages. Nonetheless, there are limitation of previous studies conducted in Malaysia that emphasize on the value of local language, particularly on the distinctive local dialects in Malaysia. This research has two goals: first, to identify the local dialect of Muar along the Muar River through a Geographic Infor-mation System (GIS) software; second, using a SWOT analysis to determine the local dialect's potential as a tourism product with unique selling points for Muar, Johor, Malaysia. The qualitative technique was employed through in-terviews with locals in Muar. Two categories emerged from the findings: first, the Muar's distinct dialect is dispersed throughout the Muar River as shown by the GIS analysis. Second, based on the SWOT analysis, the infor-mation indicates that Muar's distinctive dialect around the Muar River will offer the locals a rich cultural legacy, which is considered a potential product for tourism in Muar. This research will add to the corpus of knowledge and help the local community to maintain Muar's distinctive dialect as a tourism offering.
format Proceeding Paper
author Nopiah, Julaina
Abd Rahman, Nur Hidayah
Rosly, Nurul Jamilah
Azhar, Shazriena Izlin
author_facet Nopiah, Julaina
Abd Rahman, Nur Hidayah
Rosly, Nurul Jamilah
Azhar, Shazriena Izlin
author_sort Nopiah, Julaina
title THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA
title_short THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA
title_full THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA
title_fullStr THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA
title_full_unstemmed THE GIS AND SWOT ANALYSIS FOR THE LANGUAGE IN TOURISM: A STUDY ON THE LOCAL DIALECT IN MUAR, JOHOR, MALAYSIA
title_sort gis and swot analysis for the language in tourism: a study on the local dialect in muar, johor, malaysia
publisher Springer Nature Switzerland
publishDate 2024
url http://irep.iium.edu.my/116618/1/ARTIKEL%20GIS.pdf
http://irep.iium.edu.my/116618/2/PAGE%20DEPAN%20DAN%20ISI%20KANDUNGAN.pdf
http://irep.iium.edu.my/116618/
https://link.springer.com/chapter/10.1007/978-3-031-54019-6_19
_version_ 1818833725530570752
score 13.223943

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