Staff View: Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies

Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies

The unique needs and experiences of elderly pilgrims in the context of religious tourism, is highlighting the importance of tailored services and support should be provided by the Umrah’s and travel agencies. Research Aims: (1) to identify challenges faced by pilgrims during Hajj and Umrah and (2)...

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Main Authors:	Saad, Mazni, Sohaimi, Nur Shafiyyah, Ahmat, Norun Najjah, Maslan @ Baharudin, Aiza, Md. Sharif, Mohd Shazali
Format:	Article
Language:	English
Published:	IJRISS 2024
Subjects:	BP174 The Practice of Islam BPG80 Islam and tourism. Sustainable tourism G156.5.S87 Sustainable tourism HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/116545/7/116545_Problems%20and%20challenges%20in%20Islamic%20religious%20tourism.pdf http://irep.iium.edu.my/116545/ https://rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-11/1207-1223.pdf?_gl=1gaulg0_gcl_auMTUxODA1NDE5MC4xNzMzODExNDgx_gaMTQ2MDI3NDExMi4xNzMzODExNDgy_ga_J3C1TKKSZ0*MTczMzgxMTQ4MS4xLjEuMTczMzgxMjc4My4yNC4wLjA. https://dx.doi.org/10.47772/IJRISS.2024.8110096
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spelling	my.iium.irep.1165452024-12-10T07:27:37Z http://irep.iium.edu.my/116545/ Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies Saad, Mazni Sohaimi, Nur Shafiyyah Ahmat, Norun Najjah Maslan @ Baharudin, Aiza Md. Sharif, Mohd Shazali BP174 The Practice of Islam BPG80 Islam and tourism. Sustainable tourism G156.5.S87 Sustainable tourism HF5475.I74 Halal business, entrepreneur, marketing, management, and administration The unique needs and experiences of elderly pilgrims in the context of religious tourism, is highlighting the importance of tailored services and support should be provided by the Umrah’s and travel agencies. Research Aims: (1) to identify challenges faced by pilgrims during Hajj and Umrah and (2) to assess travel agencies’ current services and supports as part of their marketing strategies. Research Questions: (1) What are the main problems and challenges faced by the Malaysian pilgrims during Hajj and Umrah, and (2) What kind of services and supports provided by the Malaysian Umrah and travel agencies for the pilgrims. Design/methodology/approach: Through purposive sampling, interviews were conducted with eight pilgrims in a Focus Group Discussion (FGD) format and three selected travel agencies. Research Findings: The study reveals that elderly pilgrims require special assistance, and travel agencies have “standard” strategies that may require some innovations. From the service marketing perspective, a heavy reliance on the tour guide (mutawif) (people) must be supported with additional assistance (physical evidence) from the travel agencies. Theoretical Contribution/Originality: These findings can help future pilgrims better prepare for their journey and serve as a reference for travel agencies to enhance their Hajj and Umrah packages. Managerial Implication in the South East Asian Context: This study suggests that managerial practices in Malaysia are relevant to other countries in the South East Asian region, as they might face issues similar to geographic and developmental factors. Research limitation & implications: This study focuses solely on elderly pilgrims, which may affect the generalization of the findings to other age groups. IJRISS 2024-12-08 Article PeerReviewed application/pdf en http://irep.iium.edu.my/116545/7/116545_Problems%20and%20challenges%20in%20Islamic%20religious%20tourism.pdf Saad, Mazni and Sohaimi, Nur Shafiyyah and Ahmat, Norun Najjah and Maslan @ Baharudin, Aiza and Md. Sharif, Mohd Shazali (2024) Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies. International Journal of Research and Innovation in Social Science, VIII (XI). pp. 1208-1223. ISSN 2454-6186 https://rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-11/1207-1223.pdf?_gl=1gaulg0_gcl_auMTUxODA1NDE5MC4xNzMzODExNDgx_gaMTQ2MDI3NDExMi4xNzMzODExNDgy_ga_J3C1TKKSZ0*MTczMzgxMTQ4MS4xLjEuMTczMzgxMjc4My4yNC4wLjA. https://dx.doi.org/10.47772/IJRISS.2024.8110096
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	BP174 The Practice of Islam BPG80 Islam and tourism. Sustainable tourism G156.5.S87 Sustainable tourism HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
spellingShingle	BP174 The Practice of Islam BPG80 Islam and tourism. Sustainable tourism G156.5.S87 Sustainable tourism HF5475.I74 Halal business, entrepreneur, marketing, management, and administration Saad, Mazni Sohaimi, Nur Shafiyyah Ahmat, Norun Najjah Maslan @ Baharudin, Aiza Md. Sharif, Mohd Shazali Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies
description	The unique needs and experiences of elderly pilgrims in the context of religious tourism, is highlighting the importance of tailored services and support should be provided by the Umrah’s and travel agencies. Research Aims: (1) to identify challenges faced by pilgrims during Hajj and Umrah and (2) to assess travel agencies’ current services and supports as part of their marketing strategies. Research Questions: (1) What are the main problems and challenges faced by the Malaysian pilgrims during Hajj and Umrah, and (2) What kind of services and supports provided by the Malaysian Umrah and travel agencies for the pilgrims. Design/methodology/approach: Through purposive sampling, interviews were conducted with eight pilgrims in a Focus Group Discussion (FGD) format and three selected travel agencies. Research Findings: The study reveals that elderly pilgrims require special assistance, and travel agencies have “standard” strategies that may require some innovations. From the service marketing perspective, a heavy reliance on the tour guide (mutawif) (people) must be supported with additional assistance (physical evidence) from the travel agencies. Theoretical Contribution/Originality: These findings can help future pilgrims better prepare for their journey and serve as a reference for travel agencies to enhance their Hajj and Umrah packages. Managerial Implication in the South East Asian Context: This study suggests that managerial practices in Malaysia are relevant to other countries in the South East Asian region, as they might face issues similar to geographic and developmental factors. Research limitation & implications: This study focuses solely on elderly pilgrims, which may affect the generalization of the findings to other age groups.
format	Article
author	Saad, Mazni Sohaimi, Nur Shafiyyah Ahmat, Norun Najjah Maslan @ Baharudin, Aiza Md. Sharif, Mohd Shazali
author_facet	Saad, Mazni Sohaimi, Nur Shafiyyah Ahmat, Norun Najjah Maslan @ Baharudin, Aiza Md. Sharif, Mohd Shazali
author_sort	Saad, Mazni
title	Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies
title_short	Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies
title_full	Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies
title_fullStr	Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies
title_full_unstemmed	Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies
title_sort	problems and challenges in islamic religious tourism: perspectives of malaysian hajj and umrah travelers' and travel agencies
publisher	IJRISS
publishDate	2024
url	http://irep.iium.edu.my/116545/7/116545_Problems%20and%20challenges%20in%20Islamic%20religious%20tourism.pdf http://irep.iium.edu.my/116545/ https://rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-11/1207-1223.pdf?_gl=1gaulg0_gcl_auMTUxODA1NDE5MC4xNzMzODExNDgx_gaMTQ2MDI3NDExMi4xNzMzODExNDgy_ga_J3C1TKKSZ0*MTczMzgxMTQ4MS4xLjEuMTczMzgxMjc4My4yNC4wLjA. https://dx.doi.org/10.47772/IJRISS.2024.8110096
_version_	1818833720770035712
score	13.223943

Problems and challenges in Islamic religious tourism: perspectives of Malaysian hajj and umrah travelers' and travel agencies

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