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Understanding medical destination choice behaviour: an exploratory approach

Over the past decade, medical tourism has been growing progressively in developing countries of Eastern Europe, South Asia, Southeast Asia, and Middle East. This paper aims to conceptually understand medical tourists’ (or consumers) intentional behaviour to destined countries of their choice w...

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Main Authors: Putit, Lennora, Ahmad Suki, Amirah, Abdullah, Mohamad Fariz, Suib, Fatin Husna
Format: Article
Language:English
Published: Universal Publishers - Boca Raton, Florida, USA 2022
Subjects:
G156.5.S87 Sustainable tourism
Online Access:http://irep.iium.edu.my/113540/7/113540_%20Understanding%20medical%20destination.pdf
http://irep.iium.edu.my/113540/
http://www.gbmrjournal.com/vol14no4s.htm
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spelling my.iium.irep.1135402024-07-31T08:06:47Z http://irep.iium.edu.my/113540/ Understanding medical destination choice behaviour: an exploratory approach Putit, Lennora Ahmad Suki, Amirah Abdullah, Mohamad Fariz Suib, Fatin Husna G156.5.S87 Sustainable tourism Over the past decade, medical tourism has been growing progressively in developing countries of Eastern Europe, South Asia, Southeast Asia, and Middle East. This paper aims to conceptually understand medical tourists’ (or consumers) intentional behaviour to destined countries of their choice within the ‘Halal’ (Permissible) medical tourism sector. It specifically attempts to explore factors influencing their intention towards a preferred destination for sourcing shariah compliance based medical care services. Using an in-depth interview technique, a total of 15 qualitative data were collected from targeted respondents involved in medical-care tourism related activities via a digital voice tape recorder; transcribing and coding processes were carried out using ATLAS.TI software. Initial findings have shown several themes that were grounded in the designated semi- structured questions such as attitude, subjective norm, behavioural control, destination image, religiosity, and cost. The results revealed significant suggestions and opinions from the participants on the potential adoption of ‘Halal’ medical destination choice behaviour. Several managerial implications were further discussed. Universal Publishers - Boca Raton, Florida, USA 2022 Article PeerReviewed application/pdf en http://irep.iium.edu.my/113540/7/113540_%20Understanding%20medical%20destination.pdf Putit, Lennora and Ahmad Suki, Amirah and Abdullah, Mohamad Fariz and Suib, Fatin Husna (2022) Understanding medical destination choice behaviour: an exploratory approach. Global Business and Management Research: An International Journal, 14 (4). pp. 234-243. E-ISSN 1947-5667 http://www.gbmrjournal.com/vol14no4s.htm
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic G156.5.S87 Sustainable tourism
spellingShingle G156.5.S87 Sustainable tourism
Putit, Lennora
Ahmad Suki, Amirah
Abdullah, Mohamad Fariz
Suib, Fatin Husna
Understanding medical destination choice behaviour: an exploratory approach
description Over the past decade, medical tourism has been growing progressively in developing countries of Eastern Europe, South Asia, Southeast Asia, and Middle East. This paper aims to conceptually understand medical tourists’ (or consumers) intentional behaviour to destined countries of their choice within the ‘Halal’ (Permissible) medical tourism sector. It specifically attempts to explore factors influencing their intention towards a preferred destination for sourcing shariah compliance based medical care services. Using an in-depth interview technique, a total of 15 qualitative data were collected from targeted respondents involved in medical-care tourism related activities via a digital voice tape recorder; transcribing and coding processes were carried out using ATLAS.TI software. Initial findings have shown several themes that were grounded in the designated semi- structured questions such as attitude, subjective norm, behavioural control, destination image, religiosity, and cost. The results revealed significant suggestions and opinions from the participants on the potential adoption of ‘Halal’ medical destination choice behaviour. Several managerial implications were further discussed.
format Article
author Putit, Lennora
Ahmad Suki, Amirah
Abdullah, Mohamad Fariz
Suib, Fatin Husna
author_facet Putit, Lennora
Ahmad Suki, Amirah
Abdullah, Mohamad Fariz
Suib, Fatin Husna
author_sort Putit, Lennora
title Understanding medical destination choice behaviour: an exploratory approach
title_short Understanding medical destination choice behaviour: an exploratory approach
title_full Understanding medical destination choice behaviour: an exploratory approach
title_fullStr Understanding medical destination choice behaviour: an exploratory approach
title_full_unstemmed Understanding medical destination choice behaviour: an exploratory approach
title_sort understanding medical destination choice behaviour: an exploratory approach
publisher Universal Publishers - Boca Raton, Florida, USA
publishDate 2022
url http://irep.iium.edu.my/113540/7/113540_%20Understanding%20medical%20destination.pdf
http://irep.iium.edu.my/113540/
http://www.gbmrjournal.com/vol14no4s.htm
_version_ 1806442143476088832
score 13.211869

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