The persuasive strategies of scammers in facebook bitcoin investment posts: an examination through the Elaboration Likelihood Model (ELM) perspective
The rapid growth of social media platforms has facilitated a global connection among billions of users, allowing easy content sharing and engagement. Unfortunately, this progress in technology has also provided a fertile ground for online scams, particularly Bitcoin investment scams. This study appl...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IJLRHSS
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/113316/7/113316_The%20persuasive%20strategies%20of%20scammers.pdf http://irep.iium.edu.my/113316/ http://www.ijlrhss.com/current%20issue.html |
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