Staff View: Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study

Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study

The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educ...

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Main Authors:	Dahari, Zainurin, Ya, Mohd Sabri
Format:	Article
Language:	English
Published:	Centre for Promoting Ideas (CPI), USA. 2011
Subjects:	LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education
Online Access:	http://irep.iium.edu.my/11273/1/factor_influencing_parents%27_choice.pdf http://irep.iium.edu.my/11273/ http://www.ijbssnet.com/journals/Vol_2_No_15_August_2011/14.pdf
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id	my.iium.irep.11273
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spelling	my.iium.irep.112732011-12-19T12:37:15Z http://irep.iium.edu.my/11273/ Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study Dahari, Zainurin Ya, Mohd Sabri LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educational believes and preferences which puts them in a dilemma when making decision for their children pre-school education. it is important for pre-school businesses to meet the needs of both parents and children in order to attract and retain their customer. Data was collected using a survey questionnaire. The sample consisted of 162 parents who have pre-school children. Multiple regression analysis was used to identify the predictor variables that contributed to the choice of pre-schools. The main factors that influence parents' choice of pre-schools are branding, private-run institutions, safety and security, quality of teaching and hygiene. English medium and religion-based pre-schools are the preferred pre-schools chosen by these parents. Centre for Promoting Ideas (CPI), USA. 2011-08 Article REM application/pdf en http://irep.iium.edu.my/11273/1/factor_influencing_parents%27_choice.pdf Dahari, Zainurin and Ya, Mohd Sabri (2011) Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study. International Journal Business and Social Science, 2 (15). pp. 115-128. ISSN 2219-1933 (Print), 2219-6021 (Online) http://www.ijbssnet.com/journals/Vol_2_No_15_August_2011/14.pdf
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education
spellingShingle	LC1001 Types of education LC1390 Education of special classes of persons LC65 Social aspects of education Dahari, Zainurin Ya, Mohd Sabri Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
description	The objective of this study is to identify the important factors contribute most to parents' choice of pre-school for their children. Parents' choice of pre-school is influenced by various factors that are mostly associated with the pre-school institution itself. Parent have different educational believes and preferences which puts them in a dilemma when making decision for their children pre-school education. it is important for pre-school businesses to meet the needs of both parents and children in order to attract and retain their customer. Data was collected using a survey questionnaire. The sample consisted of 162 parents who have pre-school children. Multiple regression analysis was used to identify the predictor variables that contributed to the choice of pre-schools. The main factors that influence parents' choice of pre-schools are branding, private-run institutions, safety and security, quality of teaching and hygiene. English medium and religion-based pre-schools are the preferred pre-schools chosen by these parents.
format	Article
author	Dahari, Zainurin Ya, Mohd Sabri
author_facet	Dahari, Zainurin Ya, Mohd Sabri
author_sort	Dahari, Zainurin
title	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_short	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_full	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_fullStr	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_full_unstemmed	Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study
title_sort	factors that influence parents' choice of pre-schools education in malaysia: an exploratory study
publisher	Centre for Promoting Ideas (CPI), USA.
publishDate	2011
url	http://irep.iium.edu.my/11273/1/factor_influencing_parents%27_choice.pdf http://irep.iium.edu.my/11273/ http://www.ijbssnet.com/journals/Vol_2_No_15_August_2011/14.pdf
_version_	1643606476713885696
score	13.211869

Factors that influence parents' choice of pre-schools education in Malaysia: an exploratory study

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