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The effect of sampling on young Malaysian children's food preference

The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The sam...

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Main Author: Dahari, Zainurin
Format: Conference or Workshop Item
Language:English
Published: 2010
Subjects:
H Social Sciences (General)
TX341 Nutrition. Foods and food supply
Online Access:http://irep.iium.edu.my/11271/1/sampling_effect.pdf
http://irep.iium.edu.my/11271/
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spelling my.iium.irep.112712011-12-21T11:23:41Z http://irep.iium.edu.my/11271/ The effect of sampling on young Malaysian children's food preference Dahari, Zainurin H Social Sciences (General) TX341 Nutrition. Foods and food supply The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The samples were young Malaysian children aged five to six. The important findings were young Malaysian children being more attracted to the product offered with sample compared without sample. Food sample would be the most favorable choice among the young Malaysian children and it can be related to availability of attractive sample. The findings will open up a new dimension on the possibility of influencing young Malaysian children to purchase healthier food using sample. 2010 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/11271/1/sampling_effect.pdf Dahari, Zainurin (2010) The effect of sampling on young Malaysian children's food preference. In: EuroMed Academy of Business. Conference (3rd : 2010 : Nicosia, Cyprus), 4-5 Nov. 2010, Nicosia, Cyprus.
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H Social Sciences (General)
TX341 Nutrition. Foods and food supply
spellingShingle H Social Sciences (General)
TX341 Nutrition. Foods and food supply
Dahari, Zainurin
The effect of sampling on young Malaysian children's food preference
description The objectives of this research are to determine the awareness of sample the young Malaysian children, identifying the preferred sample and determining the effect of sample on young Malaysian children's food preferences. Interview and experimentation have been used to collect the data. The samples were young Malaysian children aged five to six. The important findings were young Malaysian children being more attracted to the product offered with sample compared without sample. Food sample would be the most favorable choice among the young Malaysian children and it can be related to availability of attractive sample. The findings will open up a new dimension on the possibility of influencing young Malaysian children to purchase healthier food using sample.
format Conference or Workshop Item
author Dahari, Zainurin
author_facet Dahari, Zainurin
author_sort Dahari, Zainurin
title The effect of sampling on young Malaysian children's food preference
title_short The effect of sampling on young Malaysian children's food preference
title_full The effect of sampling on young Malaysian children's food preference
title_fullStr The effect of sampling on young Malaysian children's food preference
title_full_unstemmed The effect of sampling on young Malaysian children's food preference
title_sort effect of sampling on young malaysian children's food preference
publishDate 2010
url http://irep.iium.edu.my/11271/1/sampling_effect.pdf
http://irep.iium.edu.my/11271/
_version_ 1643606476073205760
score 13.211869

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