Cover Image

Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor

This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code...

Full description

Saved in:
Bibliographic Details
Main Authors: Md Ramli, Adilah, Mohd Noor, Harifah, Saad, Mazni, Sulistyo, Joko
Format: Article
Language:English
Published: e-International Publishing House, Ltd., UK. 2024
Subjects:
HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
TX341 Nutrition. Foods and food supply
Online Access:http://irep.iium.edu.my/111139/2/111139_Exploring%20the%20driving%20factors%20behind%20traditional%20food.pdf
http://irep.iium.edu.my/111139/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5653/3019
https://doi.org/10.21834/e-bpj.v9i27.5653
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.111139
record_format dspace
spelling my.iium.irep.1111392024-03-27T08:06:32Z http://irep.iium.edu.my/111139/ Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor Md Ramli, Adilah Mohd Noor, Harifah Saad, Mazni Sulistyo, Joko HF5475.I74 Halal business, entrepreneur, marketing, management, and administration TX341 Nutrition. Foods and food supply This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code and theme. Results showed there are two (2) themes that have been identified: 1) criteria for traditional food (cooking method, flavour, and originality) and 2) demand for traditional food (history, origin of food). Findings show the key factors that drive local entrepreneurs to develop distinctive attractions and become new tourism destinations, especially in traditional food areas. e-International Publishing House, Ltd., UK. 2024-02-26 Article PeerReviewed application/pdf en http://irep.iium.edu.my/111139/2/111139_Exploring%20the%20driving%20factors%20behind%20traditional%20food.pdf Md Ramli, Adilah and Mohd Noor, Harifah and Saad, Mazni and Sulistyo, Joko (2024) Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor. Environment-Behaviour Proceedings Journal, 9 (27). pp. 199-204. E-ISSN 2398-4287 https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5653/3019 https://doi.org/10.21834/e-bpj.v9i27.5653
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
TX341 Nutrition. Foods and food supply
spellingShingle HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
TX341 Nutrition. Foods and food supply
Md Ramli, Adilah
Mohd Noor, Harifah
Saad, Mazni
Sulistyo, Joko
Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
description This study explores the key factors influencing local entrepreneurs in Sabah and Selangor states in selling traditional food. Twenty (20) informants from various business categories are identified and interviewed using a qualitative method. The transcript interview is being analysed to develop code and theme. Results showed there are two (2) themes that have been identified: 1) criteria for traditional food (cooking method, flavour, and originality) and 2) demand for traditional food (history, origin of food). Findings show the key factors that drive local entrepreneurs to develop distinctive attractions and become new tourism destinations, especially in traditional food areas.
format Article
author Md Ramli, Adilah
Mohd Noor, Harifah
Saad, Mazni
Sulistyo, Joko
author_facet Md Ramli, Adilah
Mohd Noor, Harifah
Saad, Mazni
Sulistyo, Joko
author_sort Md Ramli, Adilah
title Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
title_short Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
title_full Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
title_fullStr Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
title_full_unstemmed Exploring the driving factors behind traditional food entrepreneurs in Sabah and Selangor
title_sort exploring the driving factors behind traditional food entrepreneurs in sabah and selangor
publisher e-International Publishing House, Ltd., UK.
publishDate 2024
url http://irep.iium.edu.my/111139/2/111139_Exploring%20the%20driving%20factors%20behind%20traditional%20food.pdf
http://irep.iium.edu.my/111139/
https://ebpj.e-iph.co.uk/index.php/EBProceedings/article/view/5653/3019
https://doi.org/10.21834/e-bpj.v9i27.5653
_version_ 1795008231051886592
score 13.211869

Similar Items