Exploring Customer's Shopping Experiences through Shopping Centre Branding in Malaysia
This study explores customers' shopping experience through shopping centre branding.
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
South Asia Publications
2009
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| Online Access: | http://irep.iium.edu.my/11081/4/Exploring_Customers%27_Shopping_Experience.pdf http://irep.iium.edu.my/11081/ |
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| Summary: | This study explores customers' shopping experience through shopping centre branding. |
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