Push – pull – mooring determinants of non-Muslims’ withdrawal from Islamic banking: evidence from Malaysia
Purpose – This study aims to attempt to investigate the factors that influence non-Muslims’ withdrawal behavioural intention from Islamic banking in Malaysia. Design/methodology/approach – The push–pull–mooring approach is used to examine the determinants of withdrawal intention by non-Muslims fr...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/110387/7/110387_Push%20%E2%80%93%20pull%20%E2%80%93%20mooring%20determinants%20of%20non-Muslims%E2%80%99_SCOPUS.pdf http://irep.iium.edu.my/110387/8/110387_Push%20%E2%80%93%20pull%20%E2%80%93%20mooring%20determinants%20of%20non-Muslims%E2%80%99.pdf http://irep.iium.edu.my/110387/ https://www.emerald.com/insight/content/doi/10.1108/IMEFM-04-2023-0144/full/pdf |
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| Summary: | Purpose – This study aims to attempt to investigate the factors that influence non-Muslims’ withdrawal
behavioural intention from Islamic banking in Malaysia.
Design/methodology/approach – The push–pull–mooring approach is used to examine the
determinants of withdrawal intention by non-Muslims from Islamic banking in Malaysia. Variables used in
this study include religiosity (RELG) under push, deposit guarantee (DG), rate of return (RR), Islamic banks’
specific factors (IBSF) under pull and mooring factors as social influence (SI) and voluntary switching (VS) as
the determinants of withdrawal intention from Islamic banking. In this study, the SPSS Statistics Version 22
and smart partial least squares were used to measure the withdrawal level.
Findings – Three variables, namely, SI, RR and IBSF are found to significantly influence the withdrawal
behaviour intention. Meanwhile, three other variables, namely, RELG, DG and VS are not significant.
Practical implications – This study provides valuable insights pertaining to non-Muslim consumer
withdrawal behaviour from Islamic banks. Bank managers, marketers and regulators could use these
findings in developing effective strategies to increase and retain customer withdrawal.
Originality/value – This study expands the understanding of key determinants of the non-Muslim
withdrawal behaviour from Islamic banks in Malaysia. To the best of the authors’ knowledge, this research is
among the pioneer empirical study to assess the issue |
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