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Discovering the Tourism Sensory Experience in Melaka UNESCO WHS

The ‘Tourism Experience’ studies have highlighted the importance of sensory experience since the tourists engage with a destination and understand that particular place based on their senses: sight, taste, hearing, smell, and touch. Previously, most of the studies focused on the visual sense,...

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Main Authors: Abd Rahman, Nur Hidayah, Scott, Noel, Ismail, Hairul Nizam
Format: Proceeding Paper
Language:English
English
English
English
English
Published: Springer Nature Switzerland AG 2023
Subjects:
G Geography (General)
G156.5.S87 Sustainable tourism
GV Recreation Leisure
Online Access:http://irep.iium.edu.my/109432/1/ICOHOTS%20SENSORY%20EXPERIENCE%20-camera%20ready.pdf
http://irep.iium.edu.my/109432/2/_Sijil%20icohots_best%20presenter%20award%20%281%29.pdf
http://irep.iium.edu.my/109432/3/ICoHoTS%202023%20Program%20Book.pdf
http://irep.iium.edu.my/109432/4/certificate%20of%20presentation%20%281%29.pdf
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spelling my.iium.irep.1094322024-01-16T04:11:08Z http://irep.iium.edu.my/109432/ Discovering the Tourism Sensory Experience in Melaka UNESCO WHS Abd Rahman, Nur Hidayah Scott, Noel Ismail, Hairul Nizam G Geography (General) G156.5.S87 Sustainable tourism GV Recreation Leisure The ‘Tourism Experience’ studies have highlighted the importance of sensory experience since the tourists engage with a destination and understand that particular place based on their senses: sight, taste, hearing, smell, and touch. Previously, most of the studies focused on the visual sense, gustatory sense and auditory sense, especially in agriculture tourism, gastronomy tourism and nature-based tourism. However, the tourism sensory experience of urban heritage destinations has not been addressed adequately. This paper explores the elements of sense-making in Melaka UNESCO World Heritage Site (WHS), Malaysia. The paper uses a combination of systematic review of the relevant literature and content analysis of brochures and other publications to identify sensory elements used in describing cultural heritage experiences in Melaka UNESCO WHS, Malaysia. The contributions of this study are i) the sensory experiences are influenced by the destination ‘theme’, ii) both positive and negative sensory impressions are associated with a heritage experience, and iii) a systematic review of past publications and subsequent content analysis method used here provides a useful technique for understanding the tourism sensory experience of an attraction. Springer Nature Switzerland AG 2023-11-24 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/109432/1/ICOHOTS%20SENSORY%20EXPERIENCE%20-camera%20ready.pdf application/pdf en http://irep.iium.edu.my/109432/2/_Sijil%20icohots_best%20presenter%20award%20%281%29.pdf application/pdf en http://irep.iium.edu.my/109432/3/ICoHoTS%202023%20Program%20Book.pdf application/pdf en http://irep.iium.edu.my/109432/4/certificate%20of%20presentation%20%281%29.pdf application/pdf en http://irep.iium.edu.my/109432/5/Copyright%20form%20%281%29%20%281%29%20%281%29.pdf Abd Rahman, Nur Hidayah and Scott, Noel and Ismail, Hairul Nizam (2023) Discovering the Tourism Sensory Experience in Melaka UNESCO WHS. In: 2 INTERNATIONAL CONFERENCE ON HOSPITALITY, TOURISM & WELLNESS, 24th -25th November 2023, Hotel Grand Riverview, Kota Bharu, Kelantan. (In Press)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
English
English
English
topic G Geography (General)
G156.5.S87 Sustainable tourism
GV Recreation Leisure
spellingShingle G Geography (General)
G156.5.S87 Sustainable tourism
GV Recreation Leisure
Abd Rahman, Nur Hidayah
Scott, Noel
Ismail, Hairul Nizam
Discovering the Tourism Sensory Experience in Melaka UNESCO WHS
description The ‘Tourism Experience’ studies have highlighted the importance of sensory experience since the tourists engage with a destination and understand that particular place based on their senses: sight, taste, hearing, smell, and touch. Previously, most of the studies focused on the visual sense, gustatory sense and auditory sense, especially in agriculture tourism, gastronomy tourism and nature-based tourism. However, the tourism sensory experience of urban heritage destinations has not been addressed adequately. This paper explores the elements of sense-making in Melaka UNESCO World Heritage Site (WHS), Malaysia. The paper uses a combination of systematic review of the relevant literature and content analysis of brochures and other publications to identify sensory elements used in describing cultural heritage experiences in Melaka UNESCO WHS, Malaysia. The contributions of this study are i) the sensory experiences are influenced by the destination ‘theme’, ii) both positive and negative sensory impressions are associated with a heritage experience, and iii) a systematic review of past publications and subsequent content analysis method used here provides a useful technique for understanding the tourism sensory experience of an attraction.
format Proceeding Paper
author Abd Rahman, Nur Hidayah
Scott, Noel
Ismail, Hairul Nizam
author_facet Abd Rahman, Nur Hidayah
Scott, Noel
Ismail, Hairul Nizam
author_sort Abd Rahman, Nur Hidayah
title Discovering the Tourism Sensory Experience in Melaka UNESCO WHS
title_short Discovering the Tourism Sensory Experience in Melaka UNESCO WHS
title_full Discovering the Tourism Sensory Experience in Melaka UNESCO WHS
title_fullStr Discovering the Tourism Sensory Experience in Melaka UNESCO WHS
title_full_unstemmed Discovering the Tourism Sensory Experience in Melaka UNESCO WHS
title_sort discovering the tourism sensory experience in melaka unesco whs
publisher Springer Nature Switzerland AG
publishDate 2023
url http://irep.iium.edu.my/109432/1/ICOHOTS%20SENSORY%20EXPERIENCE%20-camera%20ready.pdf
http://irep.iium.edu.my/109432/2/_Sijil%20icohots_best%20presenter%20award%20%281%29.pdf
http://irep.iium.edu.my/109432/3/ICoHoTS%202023%20Program%20Book.pdf
http://irep.iium.edu.my/109432/4/certificate%20of%20presentation%20%281%29.pdf
http://irep.iium.edu.my/109432/5/Copyright%20form%20%281%29%20%281%29%20%281%29.pdf
http://irep.iium.edu.my/109432/
_version_ 1789424034534916096
score 13.211869

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