The mediating role of parasocial interaction in the relationship between loneliness and Netflix binge-watching tendencies: a case study of Malaysian university students during the COVID-19 Pandemic
Streaming services such as Netflix are already penetrating the mainstream market in Malaysia. Netflix offers a wide range of binge-worthy content to young adults, such as K-dramas, anime, thrillers, rom-coms, sitcoms, or reality television shows. As a newer form of media engagement, media researcher...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Universiti Kebangsaan Malaysia
2023
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/109116/7/109116_The%20Mediating%20Role%20of%20Parasocial%20Interaction%20in%20the%20Relationship%20Between.pdf http://irep.iium.edu.my/109116/13/109116_The%20Mediating%20Role%20of%20Parasocial%20Interaction%20in%20the%20Relationship%20Between_Scopus.pdf http://irep.iium.edu.my/109116/ https://ejournal.ukm.my/mjc/article/view/68709 https://doi.org/10.17576/JKMJC-2023-3904-28 |
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