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A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs

This business model paper explores the potential of utilising mosque space for farming with the aim of assisting low-income and B40 communities. The purpose of this paper is to develop a conceptual business model including a digital platform and application as well as to assess the feasibility of...

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Main Authors: Omar, Nurul Iffah Alia, Zahid, Alfin Najeehah, Ahmad Fikri, Nurul Shahirah, Othman, Afiq Aiman, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: Kulliyyah of Information & Communication Technology, International Islamic University Malaysia 2023
Subjects:
HF5415 Halal entrepreneurship
Online Access:http://irep.iium.edu.my/108697/7/108697_A%20conceptual%20MFarm%20business%20model.pdf
http://irep.iium.edu.my/108697/
https://journals.iium.edu.my/kict/index.php/jisdt
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spelling my.iium.irep.1086972023-12-08T03:29:06Z http://irep.iium.edu.my/108697/ A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs Omar, Nurul Iffah Alia Zahid, Alfin Najeehah Ahmad Fikri, Nurul Shahirah Othman, Afiq Aiman Ahmad Dahlan, Abdul Rahman HF5415 Halal entrepreneurship This business model paper explores the potential of utilising mosque space for farming with the aim of assisting low-income and B40 communities. The purpose of this paper is to develop a conceptual business model including a digital platform and application as well as to assess the feasibility of this concept and address the growing demand for locally grown and organic produce, while also providing an opportunity for the mosque to generate additional revenue streams. The paper outlines the methodology used, which is Design Thinking, by conducting literature review (LR), benchmarking and survey to further understand the problem that later helps in creating our own business case model (BMC) and Value Proposition Canvas (VPC). It also highlights the potential social and environmental benefits of this model, such as increased community engagement and the reduction of carbon footprints through localised food production. The proposed business model aims to create a new paradigm for sustainable food production, with mosques serving as community hubs for education, training, and innovation in the field of urban farming. The paper concludes by outlining the potential challenges and risks involved in this venture and proposes strategies to mitigate them. Ultimately, this business paper represents an exciting opportunity for mosques to become leaders in sustainable food production and community engagement. This conceptual business model would also provide educational opportunities for members of the community to learn about urban farming, nutrition, and healthy eating habits. By focusing on serving low-income and B40 communities, the business aims to address food insecurity and promote equitable access to healthy, locally grown produce. This would help to improve the overall health and well-being of the community, while also providing economic opportunities for low-income individuals to participate in the farming and distribution of produce. Kulliyyah of Information & Communication Technology, International Islamic University Malaysia 2023-11-29 Article PeerReviewed application/pdf en http://irep.iium.edu.my/108697/7/108697_A%20conceptual%20MFarm%20business%20model.pdf Omar, Nurul Iffah Alia and Zahid, Alfin Najeehah and Ahmad Fikri, Nurul Shahirah and Othman, Afiq Aiman and Ahmad Dahlan, Abdul Rahman (2023) A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs. Journal of Information Systems and Digital Technologies, 5 (2). pp. 258-286. E-ISSN 2682-8790 https://journals.iium.edu.my/kict/index.php/jisdt
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5415 Halal entrepreneurship
spellingShingle HF5415 Halal entrepreneurship
Omar, Nurul Iffah Alia
Zahid, Alfin Najeehah
Ahmad Fikri, Nurul Shahirah
Othman, Afiq Aiman
Ahmad Dahlan, Abdul Rahman
A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs
description This business model paper explores the potential of utilising mosque space for farming with the aim of assisting low-income and B40 communities. The purpose of this paper is to develop a conceptual business model including a digital platform and application as well as to assess the feasibility of this concept and address the growing demand for locally grown and organic produce, while also providing an opportunity for the mosque to generate additional revenue streams. The paper outlines the methodology used, which is Design Thinking, by conducting literature review (LR), benchmarking and survey to further understand the problem that later helps in creating our own business case model (BMC) and Value Proposition Canvas (VPC). It also highlights the potential social and environmental benefits of this model, such as increased community engagement and the reduction of carbon footprints through localised food production. The proposed business model aims to create a new paradigm for sustainable food production, with mosques serving as community hubs for education, training, and innovation in the field of urban farming. The paper concludes by outlining the potential challenges and risks involved in this venture and proposes strategies to mitigate them. Ultimately, this business paper represents an exciting opportunity for mosques to become leaders in sustainable food production and community engagement. This conceptual business model would also provide educational opportunities for members of the community to learn about urban farming, nutrition, and healthy eating habits. By focusing on serving low-income and B40 communities, the business aims to address food insecurity and promote equitable access to healthy, locally grown produce. This would help to improve the overall health and well-being of the community, while also providing economic opportunities for low-income individuals to participate in the farming and distribution of produce.
format Article
author Omar, Nurul Iffah Alia
Zahid, Alfin Najeehah
Ahmad Fikri, Nurul Shahirah
Othman, Afiq Aiman
Ahmad Dahlan, Abdul Rahman
author_facet Omar, Nurul Iffah Alia
Zahid, Alfin Najeehah
Ahmad Fikri, Nurul Shahirah
Othman, Afiq Aiman
Ahmad Dahlan, Abdul Rahman
author_sort Omar, Nurul Iffah Alia
title A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs
title_short A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs
title_full A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs
title_fullStr A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs
title_full_unstemmed A conceptual MFarm business model: mosque as a sustainable farming centre, reskilling and nurturing B40 as agropreneurs
title_sort conceptual mfarm business model: mosque as a sustainable farming centre, reskilling and nurturing b40 as agropreneurs
publisher Kulliyyah of Information & Communication Technology, International Islamic University Malaysia
publishDate 2023
url http://irep.iium.edu.my/108697/7/108697_A%20conceptual%20MFarm%20business%20model.pdf
http://irep.iium.edu.my/108697/
https://journals.iium.edu.my/kict/index.php/jisdt
_version_ 1787131895915479040
score 13.211869

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