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A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services

This paper discusses a conceptual business model of housekeeping service, called CleanSolution that aims to provide property care and cleaning management services through the use of a digital platform for business operations. The platform is intended to improve connectedness between housekeeping a...

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Main Authors: Amer Shariffudin, Nurrdinan Serena, Wan Ahmad Sayuti, Wan Maizatul Akmal, Mhd Kamil, Nur Faizah, Ahmed Yaslam Babatat, Zakarya, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: Kulliyyah of Information & Communication Technology, International Islamic University Malaysia 2023
Subjects:
HF5415 Halal entrepreneurship
Online Access:http://irep.iium.edu.my/108695/7/108695_A%20conceptual%20cleansolution%20business%20model.pdf
http://irep.iium.edu.my/108695/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/424
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spelling my.iium.irep.1086952023-12-08T03:10:27Z http://irep.iium.edu.my/108695/ A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services Amer Shariffudin, Nurrdinan Serena Wan Ahmad Sayuti, Wan Maizatul Akmal Mhd Kamil, Nur Faizah Ahmed Yaslam Babatat, Zakarya Ahmad Dahlan, Abdul Rahman HF5415 Halal entrepreneurship This paper discusses a conceptual business model of housekeeping service, called CleanSolution that aims to provide property care and cleaning management services through the use of a digital platform for business operations. The platform is intended to improve connectedness between housekeeping and "sertu" cleaning service companies and their workers, aligned to the first, third and eighth Sustainable Development Goals (SDGs) of no poverty (SDG1), good health and well-being (SDG3) as well as decent work, and economic development (SDG8). The critical challenge for CleanSolution is to focus on creating work opportunities for B40s and nurturing B40 cleaning entrepreneurs through "sertu" cleaning services that will benefit potential customers in terms of creating decent work & economic growth (SDG8) for individuals and the country. On top of that, the business provides a sustainable cleaning service including Sertu cleaning which is a Shariah compliance cleaning method for Muslim customers, through a trusted online platform as a medium of communication between customers, workers and the sertu cleaning service companies. CleanSolution is designed, tested, and established as a multi-sided platform business, after conducting surveys in understanding the problems faced by the various customer segments (CS) - customers, workers and the housekeeping & sertu cleaning service companies. Design thinking methodology has been adapted in this paper including empathising, defining, ideating, prototyping, and testing. The paper outlines the creation of both a Business Model Canvas (BMC) and a Value Proposition Canvas (VPC) to guide the development and implementation of the digital platform. Kulliyyah of Information & Communication Technology, International Islamic University Malaysia 2023-11-29 Article PeerReviewed application/pdf en http://irep.iium.edu.my/108695/7/108695_A%20conceptual%20cleansolution%20business%20model.pdf Amer Shariffudin, Nurrdinan Serena and Wan Ahmad Sayuti, Wan Maizatul Akmal and Mhd Kamil, Nur Faizah and Ahmed Yaslam Babatat, Zakarya and Ahmad Dahlan, Abdul Rahman (2023) A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services. Journal of Information Systems and Digital Technologies, 5 (2). pp. 121-141. E-ISSN 2682-8790 https://journals.iium.edu.my/kict/index.php/jisdt/article/view/424
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5415 Halal entrepreneurship
spellingShingle HF5415 Halal entrepreneurship
Amer Shariffudin, Nurrdinan Serena
Wan Ahmad Sayuti, Wan Maizatul Akmal
Mhd Kamil, Nur Faizah
Ahmed Yaslam Babatat, Zakarya
Ahmad Dahlan, Abdul Rahman
A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services
description This paper discusses a conceptual business model of housekeeping service, called CleanSolution that aims to provide property care and cleaning management services through the use of a digital platform for business operations. The platform is intended to improve connectedness between housekeeping and "sertu" cleaning service companies and their workers, aligned to the first, third and eighth Sustainable Development Goals (SDGs) of no poverty (SDG1), good health and well-being (SDG3) as well as decent work, and economic development (SDG8). The critical challenge for CleanSolution is to focus on creating work opportunities for B40s and nurturing B40 cleaning entrepreneurs through "sertu" cleaning services that will benefit potential customers in terms of creating decent work & economic growth (SDG8) for individuals and the country. On top of that, the business provides a sustainable cleaning service including Sertu cleaning which is a Shariah compliance cleaning method for Muslim customers, through a trusted online platform as a medium of communication between customers, workers and the sertu cleaning service companies. CleanSolution is designed, tested, and established as a multi-sided platform business, after conducting surveys in understanding the problems faced by the various customer segments (CS) - customers, workers and the housekeeping & sertu cleaning service companies. Design thinking methodology has been adapted in this paper including empathising, defining, ideating, prototyping, and testing. The paper outlines the creation of both a Business Model Canvas (BMC) and a Value Proposition Canvas (VPC) to guide the development and implementation of the digital platform.
format Article
author Amer Shariffudin, Nurrdinan Serena
Wan Ahmad Sayuti, Wan Maizatul Akmal
Mhd Kamil, Nur Faizah
Ahmed Yaslam Babatat, Zakarya
Ahmad Dahlan, Abdul Rahman
author_facet Amer Shariffudin, Nurrdinan Serena
Wan Ahmad Sayuti, Wan Maizatul Akmal
Mhd Kamil, Nur Faizah
Ahmed Yaslam Babatat, Zakarya
Ahmad Dahlan, Abdul Rahman
author_sort Amer Shariffudin, Nurrdinan Serena
title A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services
title_short A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services
title_full A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services
title_fullStr A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services
title_full_unstemmed A conceptual cleansolution business model: empowering low-income B40 communities as entrepreneurs through housekeeping and sertu cleaning services
title_sort conceptual cleansolution business model: empowering low-income b40 communities as entrepreneurs through housekeeping and sertu cleaning services
publisher Kulliyyah of Information & Communication Technology, International Islamic University Malaysia
publishDate 2023
url http://irep.iium.edu.my/108695/7/108695_A%20conceptual%20cleansolution%20business%20model.pdf
http://irep.iium.edu.my/108695/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/424
_version_ 1787131895669063680
score 13.211869

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