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The effect of service quality on tourist loyalty towards Malaysian budget hotels

The hotel industry plays a vital role in tourism development by providing visitor accommodation facilities. This paper focuses on the effects of service quality on the budget hotel industry in Malaysia. Despite the increasing number of tourists opting for budget hotels in recent years, issues relate...

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Main Authors:	Abdul Latif, Samshul Amry, Syed Nasir, Sharifah Nabiha, Matyakubov, Umidjon, Isaqov, Rasulbek
Format:	Proceeding Paper
Language:	English
Published:	2023
Subjects:	BPG80 Islam and tourism. Sustainable tourism BPG87 Islamic tourism. Halal issues G156.5.S87 Sustainable tourism
Online Access:	http://irep.iium.edu.my/107196/1/107196_The%20effect%20of%20service%20quality.pdf http://irep.iium.edu.my/107196/
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id	my.iium.irep.107196
record_format	dspace
spelling	my.iium.irep.1071962023-10-02T05:31:29Z http://irep.iium.edu.my/107196/ The effect of service quality on tourist loyalty towards Malaysian budget hotels Abdul Latif, Samshul Amry Syed Nasir, Sharifah Nabiha Matyakubov, Umidjon Isaqov, Rasulbek BPG80 Islam and tourism. Sustainable tourism BPG87 Islamic tourism. Halal issues G156.5.S87 Sustainable tourism The hotel industry plays a vital role in tourism development by providing visitor accommodation facilities. This paper focuses on the effects of service quality on the budget hotel industry in Malaysia. Despite the increasing number of tourists opting for budget hotels in recent years, issues related to service quality have affected tourist satisfaction and loyalty, posing significant challenges for the budget hotel sector to maintain its business. The study analyzed the effects of service quality on tourist loyalty towards budget hotels and identified the most influential factor in service quality that affects tourist loyalty. A quantitative approach was employed in this study, and the findings indicate that the responsiveness quality dimension has the most significant effect on tourist loyalty. In contrast, assurance and reliability have no significant effects. Budget hotels must improve their service quality, specifically responsiveness, to enhance tourist loyalty and maintain their business in the highly competitive hotel industry. 2023-04-29 Proceeding Paper NonPeerReviewed application/pdf en http://irep.iium.edu.my/107196/1/107196_The%20effect%20of%20service%20quality.pdf Abdul Latif, Samshul Amry and Syed Nasir, Sharifah Nabiha and Matyakubov, Umidjon and Isaqov, Rasulbek (2023) The effect of service quality on tourist loyalty towards Malaysian budget hotels. In: International Scientific and Practical Conference "Priority directions of integrated socio-economic development of the region" (PDSED2023), Urgench, Uzbekistan. (Unpublished)
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	BPG80 Islam and tourism. Sustainable tourism BPG87 Islamic tourism. Halal issues G156.5.S87 Sustainable tourism
spellingShingle	BPG80 Islam and tourism. Sustainable tourism BPG87 Islamic tourism. Halal issues G156.5.S87 Sustainable tourism Abdul Latif, Samshul Amry Syed Nasir, Sharifah Nabiha Matyakubov, Umidjon Isaqov, Rasulbek The effect of service quality on tourist loyalty towards Malaysian budget hotels
description	The hotel industry plays a vital role in tourism development by providing visitor accommodation facilities. This paper focuses on the effects of service quality on the budget hotel industry in Malaysia. Despite the increasing number of tourists opting for budget hotels in recent years, issues related to service quality have affected tourist satisfaction and loyalty, posing significant challenges for the budget hotel sector to maintain its business. The study analyzed the effects of service quality on tourist loyalty towards budget hotels and identified the most influential factor in service quality that affects tourist loyalty. A quantitative approach was employed in this study, and the findings indicate that the responsiveness quality dimension has the most significant effect on tourist loyalty. In contrast, assurance and reliability have no significant effects. Budget hotels must improve their service quality, specifically responsiveness, to enhance tourist loyalty and maintain their business in the highly competitive hotel industry.
format	Proceeding Paper
author	Abdul Latif, Samshul Amry Syed Nasir, Sharifah Nabiha Matyakubov, Umidjon Isaqov, Rasulbek
author_facet	Abdul Latif, Samshul Amry Syed Nasir, Sharifah Nabiha Matyakubov, Umidjon Isaqov, Rasulbek
author_sort	Abdul Latif, Samshul Amry
title	The effect of service quality on tourist loyalty towards Malaysian budget hotels
title_short	The effect of service quality on tourist loyalty towards Malaysian budget hotels
title_full	The effect of service quality on tourist loyalty towards Malaysian budget hotels
title_fullStr	The effect of service quality on tourist loyalty towards Malaysian budget hotels
title_full_unstemmed	The effect of service quality on tourist loyalty towards Malaysian budget hotels
title_sort	effect of service quality on tourist loyalty towards malaysian budget hotels
publishDate	2023
url	http://irep.iium.edu.my/107196/1/107196_The%20effect%20of%20service%20quality.pdf http://irep.iium.edu.my/107196/
_version_	1781777359586721792
score	13.211869

The effect of service quality on tourist loyalty towards Malaysian budget hotels

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