Staff View: Code-switching in selected Malaysian celebrities’ instagram posts

Code-switching in selected Malaysian celebrities’ instagram posts

With the advancement of technology nowadays, social media have become common platforms among Malaysian celebrities to communicate with their fans and to reach out to more people as a selfadvertisement to market themselves to be visible in the industry. Across these online platforms, distinctive spee...

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Main Authors:	Abdul Rahman, Sofia Hanis, Badaruddin, Zuraidar, Rashid Ali, Farrah Diebaa, Roslim, Norwati, Ismail, Marina
Format:	Conference or Workshop Item
Language:	English
Published:	European Publisher 2023
Subjects:	H Social Sciences (General) HT Communities. Classes. Races HT101 Urban groups. The city. Urban sociology PE English
Online Access:	http://irep.iium.edu.my/107083/1/107083_Code-switching%20in%20selected%20Malaysian%20celebrities%E2%80%99%20instagram%20posts.pdf http://irep.iium.edu.my/107083/ https://www.europeanproceedings.com/book-series/EpES/books/volume-7-irole-2023/about-this-book
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id	my.iium.irep.107083
record_format	dspace
spelling	my.iium.irep.1070832023-09-26T03:49:39Z http://irep.iium.edu.my/107083/ Code-switching in selected Malaysian celebrities’ instagram posts Abdul Rahman, Sofia Hanis Badaruddin, Zuraidar Rashid Ali, Farrah Diebaa Roslim, Norwati Ismail, Marina H Social Sciences (General) HT Communities. Classes. Races HT101 Urban groups. The city. Urban sociology PE English With the advancement of technology nowadays, social media have become common platforms among Malaysian celebrities to communicate with their fans and to reach out to more people as a selfadvertisement to market themselves to be visible in the industry. Across these online platforms, distinctive speech behaviour has been observed among these celebrities in which they employ language alternation or code-switching. Numerous studies have primarily drawn emphasis on spoken c ommunication, resulting in a scarcity in written communication. Hence, this study aimed to investigate the use of code-switching among five Malaysian celebrities in their Instagram posts. An analysis was conducted to determine the types of code-switching employed in their online written communication. The frequency was also calculated in order to look for preferences across genders. The results indicated that Malaysian female celebrities employed all the different types of code-switching as compared to the male celebrities. The differences in using code-switching between female and male celebrities illustrated the gender preferences to accommodate the communicative strategies in their written communication. European Publisher 2023-09-22 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/107083/1/107083_Code-switching%20in%20selected%20Malaysian%20celebrities%E2%80%99%20instagram%20posts.pdf Abdul Rahman, Sofia Hanis and Badaruddin, Zuraidar and Rashid Ali, Farrah Diebaa and Roslim, Norwati and Ismail, Marina (2023) Code-switching in selected Malaysian celebrities’ instagram posts. In: 3rd International Conference of Research on Language Education (I-RoLE 2023), Noble Resort Hotel Melaka, Malaysia. https://www.europeanproceedings.com/book-series/EpES/books/volume-7-irole-2023/about-this-book 10.15405/epes.23097.66
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	H Social Sciences (General) HT Communities. Classes. Races HT101 Urban groups. The city. Urban sociology PE English
spellingShingle	H Social Sciences (General) HT Communities. Classes. Races HT101 Urban groups. The city. Urban sociology PE English Abdul Rahman, Sofia Hanis Badaruddin, Zuraidar Rashid Ali, Farrah Diebaa Roslim, Norwati Ismail, Marina Code-switching in selected Malaysian celebrities’ instagram posts
description	With the advancement of technology nowadays, social media have become common platforms among Malaysian celebrities to communicate with their fans and to reach out to more people as a selfadvertisement to market themselves to be visible in the industry. Across these online platforms, distinctive speech behaviour has been observed among these celebrities in which they employ language alternation or code-switching. Numerous studies have primarily drawn emphasis on spoken c ommunication, resulting in a scarcity in written communication. Hence, this study aimed to investigate the use of code-switching among five Malaysian celebrities in their Instagram posts. An analysis was conducted to determine the types of code-switching employed in their online written communication. The frequency was also calculated in order to look for preferences across genders. The results indicated that Malaysian female celebrities employed all the different types of code-switching as compared to the male celebrities. The differences in using code-switching between female and male celebrities illustrated the gender preferences to accommodate the communicative strategies in their written communication.
format	Conference or Workshop Item
author	Abdul Rahman, Sofia Hanis Badaruddin, Zuraidar Rashid Ali, Farrah Diebaa Roslim, Norwati Ismail, Marina
author_facet	Abdul Rahman, Sofia Hanis Badaruddin, Zuraidar Rashid Ali, Farrah Diebaa Roslim, Norwati Ismail, Marina
author_sort	Abdul Rahman, Sofia Hanis
title	Code-switching in selected Malaysian celebrities’ instagram posts
title_short	Code-switching in selected Malaysian celebrities’ instagram posts
title_full	Code-switching in selected Malaysian celebrities’ instagram posts
title_fullStr	Code-switching in selected Malaysian celebrities’ instagram posts
title_full_unstemmed	Code-switching in selected Malaysian celebrities’ instagram posts
title_sort	code-switching in selected malaysian celebrities’ instagram posts
publisher	European Publisher
publishDate	2023
url	http://irep.iium.edu.my/107083/1/107083_Code-switching%20in%20selected%20Malaysian%20celebrities%E2%80%99%20instagram%20posts.pdf http://irep.iium.edu.my/107083/ https://www.europeanproceedings.com/book-series/EpES/books/volume-7-irole-2023/about-this-book
_version_	1778160512868024320
score	13.211869

Code-switching in selected Malaysian celebrities’ instagram posts

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