Cover Image

A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community

The purpose of this paper is to develop a conceptual multi-sided platform business model including an app that shows the availability of a barber service called Barber-Gerak. This platform will be created in order to address the key challenges that have been faced by various customer segments (CS) s...

Full description

Saved in:
Bibliographic Details
Main Authors: Ahmad Azahri, Ahmad Huzaifi, Dzulkamal, Ahmad Lootphee, Roskeman, Muhammad Zulkhairil Hafiz, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: Kulliyyah of Information & Communication Technology, International Islamic University Malaysia 2023
Subjects:
HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:http://irep.iium.edu.my/105692/7/105692_A%20conceptual%20barber-gerak%20business%20model.pdf
http://irep.iium.edu.my/105692/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/325/234
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.iium.irep.105692
record_format dspace
spelling my.iium.irep.1056922023-07-21T03:39:14Z http://irep.iium.edu.my/105692/ A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community Ahmad Azahri, Ahmad Huzaifi Dzulkamal, Ahmad Lootphee Roskeman, Muhammad Zulkhairil Hafiz Ahmad Dahlan, Abdul Rahman HF5475.I74 Halal business, entrepreneur, marketing, management, and administration The purpose of this paper is to develop a conceptual multi-sided platform business model including an app that shows the availability of a barber service called Barber-Gerak. This platform will be created in order to address the key challenges that have been faced by various customer segments (CS) such as the difficulty in finding decent quality barbering services with reasonable prices, and the unavailability of the services needed outside of office hours. Due to this, customers usually find themselves conflicted to get certain services they want. The extreme pain faced by barbers is the difficulty to reach customers at their own home. As for the B40 community, most of them are unemployed or underemployed due to the after effect of the pandemic. The gain from this platform is to find first quality barber services in society. A user friendly digital platform needs to be developed using certain programming languages. The Sustainable Development Goals (SDG) mapped to this paper are SDG 8 which is Decent Work and Economic Growth, and SDG 1 which is No Poverty. The methodology that will be used is the Design Thinking method where it is used to define the key challenges and extreme pains, and provide a suitable solution for that challenges and problems. Hence, this paper offers a possible conceptual and sustainable solution via multi-sided platform business model and digital platform/app for the underemployed, the unemployed, and the B40 community as barber-preneurs. Kulliyyah of Information & Communication Technology, International Islamic University Malaysia 2023-05-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/105692/7/105692_A%20conceptual%20barber-gerak%20business%20model.pdf Ahmad Azahri, Ahmad Huzaifi and Dzulkamal, Ahmad Lootphee and Roskeman, Muhammad Zulkhairil Hafiz and Ahmad Dahlan, Abdul Rahman (2023) A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community. Journal of Information Systems and Digital Technologies, 5 (1). pp. 151-170. E-ISSN 2682-8790 https://journals.iium.edu.my/kict/index.php/jisdt/article/view/325/234
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
spellingShingle HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Ahmad Azahri, Ahmad Huzaifi
Dzulkamal, Ahmad Lootphee
Roskeman, Muhammad Zulkhairil Hafiz
Ahmad Dahlan, Abdul Rahman
A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community
description The purpose of this paper is to develop a conceptual multi-sided platform business model including an app that shows the availability of a barber service called Barber-Gerak. This platform will be created in order to address the key challenges that have been faced by various customer segments (CS) such as the difficulty in finding decent quality barbering services with reasonable prices, and the unavailability of the services needed outside of office hours. Due to this, customers usually find themselves conflicted to get certain services they want. The extreme pain faced by barbers is the difficulty to reach customers at their own home. As for the B40 community, most of them are unemployed or underemployed due to the after effect of the pandemic. The gain from this platform is to find first quality barber services in society. A user friendly digital platform needs to be developed using certain programming languages. The Sustainable Development Goals (SDG) mapped to this paper are SDG 8 which is Decent Work and Economic Growth, and SDG 1 which is No Poverty. The methodology that will be used is the Design Thinking method where it is used to define the key challenges and extreme pains, and provide a suitable solution for that challenges and problems. Hence, this paper offers a possible conceptual and sustainable solution via multi-sided platform business model and digital platform/app for the underemployed, the unemployed, and the B40 community as barber-preneurs.
format Article
author Ahmad Azahri, Ahmad Huzaifi
Dzulkamal, Ahmad Lootphee
Roskeman, Muhammad Zulkhairil Hafiz
Ahmad Dahlan, Abdul Rahman
author_facet Ahmad Azahri, Ahmad Huzaifi
Dzulkamal, Ahmad Lootphee
Roskeman, Muhammad Zulkhairil Hafiz
Ahmad Dahlan, Abdul Rahman
author_sort Ahmad Azahri, Ahmad Huzaifi
title A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community
title_short A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community
title_full A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community
title_fullStr A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community
title_full_unstemmed A conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and B40 community
title_sort conceptual barber-gerak business model: build-up skills and enhance job opportunities as barber-preneurs for the underemployed, unemployed, and b40 community
publisher Kulliyyah of Information & Communication Technology, International Islamic University Malaysia
publishDate 2023
url http://irep.iium.edu.my/105692/7/105692_A%20conceptual%20barber-gerak%20business%20model.pdf
http://irep.iium.edu.my/105692/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/325/234
_version_ 1772810701494026240
score 13.211869

Similar Items