The influence of direct-to-physician promotion towards physicians’ prescription in behaviour in Malaysia
Purpose – The purpose of this paper is to investigate the influence of direct-to-physician promotion on physicians’ prescription behaviour. There were very few studies which have investigated to what extent the pharmaceutical promotion directed towards physicians influences physicians’ prescriptio...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/105520/7/105520_The%20influence%20of%20direct-to-physician.pdf http://irep.iium.edu.my/105520/8/105520_The%20influence%20of%20direct-to-physician%20_Scopus.pdf http://irep.iium.edu.my/105520/ https://www.emerald.com/insight/content/doi/10.1108/IJPHM-10-2020-0089/full/html |
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http://irep.iium.edu.my/105520/7/105520_The%20influence%20of%20direct-to-physician.pdfhttp://irep.iium.edu.my/105520/8/105520_The%20influence%20of%20direct-to-physician%20_Scopus.pdf
http://irep.iium.edu.my/105520/
https://www.emerald.com/insight/content/doi/10.1108/IJPHM-10-2020-0089/full/html