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Babycart: a conceptual business model with benefits for parents and the B40 community

The objective of this paper is to propose a conceptual BabyCart business model including a digital platform/apps that is aligned with United Nations Sustainable Development Goals (SDGs). The BabyCart business concept and platform offer potential benefits to its consumers given the new life advanceme...

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Main Authors: Sulaiman, Siti Nur Aishah, Hussain, Nurul Jannah, Ishak, Nur Ain, Ahmad Rasid, Nur Maisara, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: Kulliyyah of Information and Communication Technology, International Islamic University Malaysia 2022
Subjects:
T173.5 Technology and Islam
Online Access:http://irep.iium.edu.my/101739/7/101739_Babycart%20a%20conceptual%20business%20model.pdf
http://irep.iium.edu.my/101739/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/318/206
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spelling my.iium.irep.1017392022-12-08T01:02:20Z http://irep.iium.edu.my/101739/ Babycart: a conceptual business model with benefits for parents and the B40 community Sulaiman, Siti Nur Aishah Hussain, Nurul Jannah Ishak, Nur Ain Ahmad Rasid, Nur Maisara Ahmad Dahlan, Abdul Rahman T173.5 Technology and Islam The objective of this paper is to propose a conceptual BabyCart business model including a digital platform/apps that is aligned with United Nations Sustainable Development Goals (SDGs). The BabyCart business concept and platform offer potential benefits to its consumers given the new life advancement, new standards that people must adopt during this pandemic, and the rapid growth of technology. The intended users known as Customer Segments in this paper of this platform are low-income families or B40, single mothers, busy parents, and sellers. BabyCart offers a wide selection of baby products at a reasonable price as well as babysitting services. This paper identifies a few major issues and severe pain points for the customer segments and offers solutions for those issues. The key problems include poverty among Malaysians (SDG 1 - No Poverty), unemployment issues (SDG 8 - Decent Work and Economic Growth) and ensuring sustainable consumption (SDG 12 - Responsible Consumption and Production). This paper adapts the Design Thinking (DT) methodology in identifying key problems and developing possible viable solutions. This methodology includes conducting a literature review, benchmarking, and surveys/ interviews to understand and define customer segments’ problem space; as well as ideating, prototyping, and testing possible solution space. The business modeling tools namely the Environmental Map (EM), Business Model Canvas (BMC), Value Proposition Design Canvas (VPC), and Strategy Canvas (SC) were used both in the customers’ problem space as well as the solution space. An initial business model prototype was formulated – in the form of EM, BMC, VPC and low fidelity BabyCart prototype; tested and validated by various customer segments. Hence, the main contribution of this paper is to offer a validated or enhanced conceptual BabyCart business model as a conceptual solution in solving the unemployment issues for B40, increase sales for sellers and to give parents a digital platform where they can buy baby products. Kulliyyah of Information and Communication Technology, International Islamic University Malaysia 2022-12-01 Article PeerReviewed application/pdf en http://irep.iium.edu.my/101739/7/101739_Babycart%20a%20conceptual%20business%20model.pdf Sulaiman, Siti Nur Aishah and Hussain, Nurul Jannah and Ishak, Nur Ain and Ahmad Rasid, Nur Maisara and Ahmad Dahlan, Abdul Rahman (2022) Babycart: a conceptual business model with benefits for parents and the B40 community. Journal of Information Systems and Digital Technologies, 4 (2). pp. 24-39. E-ISSN 2682-8790 https://journals.iium.edu.my/kict/index.php/jisdt/article/view/318/206
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic T173.5 Technology and Islam
spellingShingle T173.5 Technology and Islam
Sulaiman, Siti Nur Aishah
Hussain, Nurul Jannah
Ishak, Nur Ain
Ahmad Rasid, Nur Maisara
Ahmad Dahlan, Abdul Rahman
Babycart: a conceptual business model with benefits for parents and the B40 community
description The objective of this paper is to propose a conceptual BabyCart business model including a digital platform/apps that is aligned with United Nations Sustainable Development Goals (SDGs). The BabyCart business concept and platform offer potential benefits to its consumers given the new life advancement, new standards that people must adopt during this pandemic, and the rapid growth of technology. The intended users known as Customer Segments in this paper of this platform are low-income families or B40, single mothers, busy parents, and sellers. BabyCart offers a wide selection of baby products at a reasonable price as well as babysitting services. This paper identifies a few major issues and severe pain points for the customer segments and offers solutions for those issues. The key problems include poverty among Malaysians (SDG 1 - No Poverty), unemployment issues (SDG 8 - Decent Work and Economic Growth) and ensuring sustainable consumption (SDG 12 - Responsible Consumption and Production). This paper adapts the Design Thinking (DT) methodology in identifying key problems and developing possible viable solutions. This methodology includes conducting a literature review, benchmarking, and surveys/ interviews to understand and define customer segments’ problem space; as well as ideating, prototyping, and testing possible solution space. The business modeling tools namely the Environmental Map (EM), Business Model Canvas (BMC), Value Proposition Design Canvas (VPC), and Strategy Canvas (SC) were used both in the customers’ problem space as well as the solution space. An initial business model prototype was formulated – in the form of EM, BMC, VPC and low fidelity BabyCart prototype; tested and validated by various customer segments. Hence, the main contribution of this paper is to offer a validated or enhanced conceptual BabyCart business model as a conceptual solution in solving the unemployment issues for B40, increase sales for sellers and to give parents a digital platform where they can buy baby products.
format Article
author Sulaiman, Siti Nur Aishah
Hussain, Nurul Jannah
Ishak, Nur Ain
Ahmad Rasid, Nur Maisara
Ahmad Dahlan, Abdul Rahman
author_facet Sulaiman, Siti Nur Aishah
Hussain, Nurul Jannah
Ishak, Nur Ain
Ahmad Rasid, Nur Maisara
Ahmad Dahlan, Abdul Rahman
author_sort Sulaiman, Siti Nur Aishah
title Babycart: a conceptual business model with benefits for parents and the B40 community
title_short Babycart: a conceptual business model with benefits for parents and the B40 community
title_full Babycart: a conceptual business model with benefits for parents and the B40 community
title_fullStr Babycart: a conceptual business model with benefits for parents and the B40 community
title_full_unstemmed Babycart: a conceptual business model with benefits for parents and the B40 community
title_sort babycart: a conceptual business model with benefits for parents and the b40 community
publisher Kulliyyah of Information and Communication Technology, International Islamic University Malaysia
publishDate 2022
url http://irep.iium.edu.my/101739/7/101739_Babycart%20a%20conceptual%20business%20model.pdf
http://irep.iium.edu.my/101739/
https://journals.iium.edu.my/kict/index.php/jisdt/article/view/318/206
_version_ 1752146266064683008
score 13.211869

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