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Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia

Cafeteria facilities are a key component of a wholesome arrangement that impacts personal happiness for both native and foreign students. For university students, the first option for dining is on-campus food services which imply the importance of the quality of the cafeteria service and must be...

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Main Authors: Afroza, Kaniz, Haque, A. K. M. Ahasanul, Islam, Mohammad Serazul
Format: Article
Language:English
Published: Southern Academic Publisher 2022
Subjects:
HF1040 Commodities. Commercial products
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/100765/7/100765_Students%E2%80%99%20satisfaction%20in%20campus%20cafeterias.pdf
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spelling my.iium.irep.1007652022-10-21T08:00:33Z http://irep.iium.edu.my/100765/ Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia Afroza, Kaniz Haque, A. K. M. Ahasanul Islam, Mohammad Serazul HF1040 Commodities. Commercial products HF5001 Business. Business Administration Cafeteria facilities are a key component of a wholesome arrangement that impacts personal happiness for both native and foreign students. For university students, the first option for dining is on-campus food services which imply the importance of the quality of the cafeteria service and must be reviewed and improved regularly. Considering the importance of students’ satisfaction this study was conducted to investigate the link between variables such as pricing, food quality, customer service, and the atmos- phere of students’ satisfaction. The convenience sampling method was used to collect quantitative data from 250 students at public universities in Klang valley of Malaysia which are IIUM, UPM, UM, UiTM, UKM and UTM. The survey was conducted via google form in September 2021. For the data analysis, descriptive, reliability, exploratory factor analysis and regression analysis have been conducted by using SPSS. The study revealed that students’ satisfaction was associated with the four independent variables. All the factors had a significant and positive influence on students’ satisfaction. From the regression analysis, it was found that customer service and price fairness had the most significant influence over student satisfaction which was followed closely by the other two variables which were food quality and atmosphere. It was also concluded that all of the independent factors included in the study had a sub- stantial influence on the dependent variable, which was student satisfaction. Southern Academic Publisher 2022-07-30 Article PeerReviewed application/pdf en http://irep.iium.edu.my/100765/7/100765_Students%E2%80%99%20satisfaction%20in%20campus%20cafeterias.pdf Afroza, Kaniz and Haque, A. K. M. Ahasanul and Islam, Mohammad Serazul (2022) Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia. International Journal of Innovative Research and Publications, 2 (5). pp. 58-77. E-ISSN 2785-826X https://www.ijirp.com 10.51430/IJIRP.2022.25.004
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF1040 Commodities. Commercial products
HF5001 Business. Business Administration
spellingShingle HF1040 Commodities. Commercial products
HF5001 Business. Business Administration
Afroza, Kaniz
Haque, A. K. M. Ahasanul
Islam, Mohammad Serazul
Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia
description Cafeteria facilities are a key component of a wholesome arrangement that impacts personal happiness for both native and foreign students. For university students, the first option for dining is on-campus food services which imply the importance of the quality of the cafeteria service and must be reviewed and improved regularly. Considering the importance of students’ satisfaction this study was conducted to investigate the link between variables such as pricing, food quality, customer service, and the atmos- phere of students’ satisfaction. The convenience sampling method was used to collect quantitative data from 250 students at public universities in Klang valley of Malaysia which are IIUM, UPM, UM, UiTM, UKM and UTM. The survey was conducted via google form in September 2021. For the data analysis, descriptive, reliability, exploratory factor analysis and regression analysis have been conducted by using SPSS. The study revealed that students’ satisfaction was associated with the four independent variables. All the factors had a significant and positive influence on students’ satisfaction. From the regression analysis, it was found that customer service and price fairness had the most significant influence over student satisfaction which was followed closely by the other two variables which were food quality and atmosphere. It was also concluded that all of the independent factors included in the study had a sub- stantial influence on the dependent variable, which was student satisfaction.
format Article
author Afroza, Kaniz
Haque, A. K. M. Ahasanul
Islam, Mohammad Serazul
author_facet Afroza, Kaniz
Haque, A. K. M. Ahasanul
Islam, Mohammad Serazul
author_sort Afroza, Kaniz
title Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia
title_short Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia
title_full Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia
title_fullStr Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia
title_full_unstemmed Students’ satisfaction in campus cafeterias: an empirical study on public universities at Klang Valley in Malaysia
title_sort students’ satisfaction in campus cafeterias: an empirical study on public universities at klang valley in malaysia
publisher Southern Academic Publisher
publishDate 2022
url http://irep.iium.edu.my/100765/7/100765_Students%E2%80%99%20satisfaction%20in%20campus%20cafeterias.pdf
http://irep.iium.edu.my/100765/
https://www.ijirp.com
_version_ 1748180279147626496
score 13.211869

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