The Utilization of Virtual Reality for Commercial Purpose: Taking Television Broadcast Advertising as an Example
In general, current research suggests that virtual environments, compared to classical advertising media, provide users with a higher level of presence, more perceptual and psychological immersion. This paper reviews how virtual reality enables private companies and public organizations to suppor...
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| Format: | Final Year Project |
| Language: | English |
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Universiti Teknologi PETRONAS
2005
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| Online Access: | http://utpedia.utp.edu.my/9382/1/2005%20Bachelor%20-%20Web-Based%203D%20Environment%20For%20Urban%20Houses.pdf http://utpedia.utp.edu.my/9382/ |
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