Sales Indicator Support System
Data analysis and knowing customer purchasing behaviour are vital in determining sales of products in retailing industry. However, most of the business owners do not realize the significance of actual analysis and the importance of customer buying patterns but only focusing on data administration...
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| Main Author: | |
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| Format: | Final Year Project |
| Language: | English |
| Published: |
Universiti Teknologi Petronas
2011
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| Online Access: | http://utpedia.utp.edu.my/8576/1/2011%20-%20Sales%20indicator%20support%20system.pdf http://utpedia.utp.edu.my/8576/ |
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| Summary: | Data analysis and knowing customer purchasing behaviour are vital in determining
sales of products in retailing industry. However, most of the business owners do not
realize the significance of actual analysis and the importance of customer buying
patterns but only focusing on data administration. Realising this problem, the author
suggests a system that can evaluate customer purchasing behaviour by analysing
each of their transactions using Market Basket Analysis approach. The scope of this
project is focusing on retailing industry, narrowed down to the grocery stores and
mini market. The methodology of the research includes online research, interview
with the owner of a grocery store and also the implementation of prototyping model.
Sales Indicator Support System is one of the tools that give advantage to the retailers
in identifying customer purchasing behavior. The system will create an analysis
report for the sales of the products and relationship among the items; giving ideas to
the business owners on how they can improve their marketing strategy focusing in
store layout and promotion. |
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