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DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES

This report is a final year project involving a research of Customer Relationship Management (CRM) System focusing on a medium-sized company and using a computer supplier company as a testing platform for the E-CRM prototypical. CRM is a strategy used to learn more about customer needs and behavi...

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Main Author: Fahrurazi, Fairul Rizal
Format: Final Year Project
Language:English
Published: UniversitiTeknologi Petronas 2004
Subjects:
ZA Information resources
Online Access:http://utpedia.utp.edu.my/7104/1/2004%20-%20DEVELOPING%20AN%20E-CRM%20PROTOTYPE%20FOR%20MEDIUMSIZED%20COMPANIES.pdf
http://utpedia.utp.edu.my/7104/
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spelling my-utp-utpedia.71042017-01-25T09:46:48Z http://utpedia.utp.edu.my/7104/ DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES Fahrurazi, Fairul Rizal ZA Information resources This report is a final year project involving a research of Customer Relationship Management (CRM) System focusing on a medium-sized company and using a computer supplier company as a testing platform for the E-CRM prototypical. CRM is a strategy used to learn more about customer needs and behaviors in order to develop a stronger relationship with them. The problems such as the use of manual activity in generating quotation, no centralized database of customer and no proper channel for communication process in medium sized company can lead to customer dissatisfactions. The E-CRM system hopefully can give the solution. The main question now is what kind of E-CRM system best suited for a medium-sized company? Thus, the author has been using the data from the computer supplier company as a way for testing the effectiveness of E-CRM in a medium-sized company. This project basically concentrates on the study of E-CRM system in order to support the salesperson of the medium-sized company to automate their work in maintaining a healthy relationship with all contacts and prospective customers. This report also gives further information about the system in the literature review section, which is mainly supporting information that comes from the website, journal and research by an expert in this field. Methodology plays a vital role in completing any project. Waterfall model is used as the methodology, which consists of planning, analysis, design, implementation and operation. The final result of this study is a discussion, conclusion and prototypical E-CRM system which are strengthening relationship between an organization and their customers. UniversitiTeknologi Petronas 2004-12 Final Year Project NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/7104/1/2004%20-%20DEVELOPING%20AN%20E-CRM%20PROTOTYPE%20FOR%20MEDIUMSIZED%20COMPANIES.pdf Fahrurazi, Fairul Rizal (2004) DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES. UniversitiTeknologi Petronas. (Unpublished)
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Electronic and Digitized Intellectual Asset
url_provider http://utpedia.utp.edu.my/
language English
topic ZA Information resources
spellingShingle ZA Information resources
Fahrurazi, Fairul Rizal
DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES
description This report is a final year project involving a research of Customer Relationship Management (CRM) System focusing on a medium-sized company and using a computer supplier company as a testing platform for the E-CRM prototypical. CRM is a strategy used to learn more about customer needs and behaviors in order to develop a stronger relationship with them. The problems such as the use of manual activity in generating quotation, no centralized database of customer and no proper channel for communication process in medium sized company can lead to customer dissatisfactions. The E-CRM system hopefully can give the solution. The main question now is what kind of E-CRM system best suited for a medium-sized company? Thus, the author has been using the data from the computer supplier company as a way for testing the effectiveness of E-CRM in a medium-sized company. This project basically concentrates on the study of E-CRM system in order to support the salesperson of the medium-sized company to automate their work in maintaining a healthy relationship with all contacts and prospective customers. This report also gives further information about the system in the literature review section, which is mainly supporting information that comes from the website, journal and research by an expert in this field. Methodology plays a vital role in completing any project. Waterfall model is used as the methodology, which consists of planning, analysis, design, implementation and operation. The final result of this study is a discussion, conclusion and prototypical E-CRM system which are strengthening relationship between an organization and their customers.
format Final Year Project
author Fahrurazi, Fairul Rizal
author_facet Fahrurazi, Fairul Rizal
author_sort Fahrurazi, Fairul Rizal
title DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES
title_short DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES
title_full DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES
title_fullStr DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES
title_full_unstemmed DEVELOPING AN E-CRM PROTOTYPE FOR MEDIUMSIZED COMPANIES
title_sort developing an e-crm prototype for mediumsized companies
publisher UniversitiTeknologi Petronas
publishDate 2004
url http://utpedia.utp.edu.my/7104/1/2004%20-%20DEVELOPING%20AN%20E-CRM%20PROTOTYPE%20FOR%20MEDIUMSIZED%20COMPANIES.pdf
http://utpedia.utp.edu.my/7104/
_version_ 1739831421442195456
score 13.211869

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