An Online Augmented Reality Based Car Showroom
This report aims to give a comprehensive explanatory of the project entitled the augmented reality car showroom. The project is initiated to address current limitations of physical car showroom whereby it requires a lot of cost and resources just to sell a car. For players in automotive industry,...
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| Main Author: | |
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| Format: | Final Year Project |
| Language: | English |
| Published: |
Universiti Teknologi Petronas
2011
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| Online Access: | http://utpedia.utp.edu.my/6846/1/2011%20-%20An%20online%20augmented%20reality%20car%20showroom.pdf http://utpedia.utp.edu.my/6846/ |
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| Summary: | This report aims to give a comprehensive explanatory of the project entitled the
augmented reality car showroom. The project is initiated to address current limitations
of physical car showroom whereby it requires a lot of cost and resources just to sell a
car. For players in automotive industry, an alternative that can reduce larger portion of
cost is an interesting way to be discussed. Thus, this project has come into the picture
with the ol:!jectives of gathering background information about current business model,
advantages as well as its' limitations. The project also objectively created to provide the
solution from the previous stated objective by developing a web-based application
embedded with AR technology. The scope of study for this project revolves around the
basic concept of augmented reality, customers behaviours toward overall car buying
process, the basic concept of 3D modelling for car model, the functionalities of
conventional car showroom and marketing, the web design and development, the
integration of augmented reality technology in web-based application as well as
developing a prototype that up to displaying a 3D car model. This report consists of five
(5) major chapters including introduction, literature review, methodology, result and
discussion and conclusion. |
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