MYFood: Mobile Malaysian Food Journal

Food is a necessity for man. For many years, individuals have grown to appreciate and become more passionate for the ideal gastronomic experience. Malaysians, in particular, take their cuisines very seriously. Whether it is over local or abroad dining experiences, food journaling has been practic...

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Bibliographic Details
Main Author: ., Fatin Ghazi
Format: Final Year Project
Language:English
Published: UNIVERSITI TEKNOLOGI PETRONAS 2012
Online Access:http://utpedia.utp.edu.my/6272/1/Fatin%20Ghazi%20-%20Dissertation.pdf
http://utpedia.utp.edu.my/6272/
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Summary:Food is a necessity for man. For many years, individuals have grown to appreciate and become more passionate for the ideal gastronomic experience. Malaysians, in particular, take their cuisines very seriously. Whether it is over local or abroad dining experiences, food journaling has been practiced for quite some time. From common methods of blogging, sharing on social networks and photography, individuals have learned to take technological opportunity in leveraging food journalism techniques. However, current existing mobile food journal applications in the market are not only limited in number, but also lack comprehensiveness. This study is focused on addressing the aforementioned concern, while aiming to improve mobile food journalism techniques with the aid of MYFood application. In doing so, prior researches on food journalism, Android technology and Malaysian food & culture were also conducted to give a better understanding on market situations as well as user requirements. Throughout the process of achieving the project’s objectives, Rapid Application Development (RAD) methodology was used as it allowed for an iterative approach and integrates customer response for project implementation. MYFood is targeted at technologically inclined food-lovers of any ethnicity background, which offers documentation medium of texts, images and video, aside from added social network sharing as well as location navigation functions. Developed on Android OS, the application is hoped to cater to a wide audience, from within and outside of Malaysia. Findings of this study successfully validated the initial hypothesis: comprehensive mobile food journal applications help improve users’ mobile food journalism techniques.