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TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study

Tourism has always been among the nation’s most profitable sector. Without it, Malaysia cannot be this prosper and well developed. Governments have always increased their investments in seeing this sector to grow harmoniously. With the correct way of advertising and marketing – most preferably th...

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Main Author: Mohamad Anif bin Adenan, Mohamad Anif
Format: Final Year Project
Language:English
Published: Universiti Teknologi PETRONAS 2012
Subjects:
T Technology (General)
Online Access:http://utpedia.utp.edu.my/3890/1/11980_MOHAMAD_ANIF_BIN_ADENAN_dissertation_anif_1269.pdf
http://utpedia.utp.edu.my/3890/
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spelling my-utp-utpedia.38902017-01-25T09:40:48Z http://utpedia.utp.edu.my/3890/ TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study Mohamad Anif bin Adenan, Mohamad Anif T Technology (General) Tourism has always been among the nation’s most profitable sector. Without it, Malaysia cannot be this prosper and well developed. Governments have always increased their investments in seeing this sector to grow harmoniously. With the correct way of advertising and marketing – most preferably the cheapest way possible, the tourism sector would be able to create much more inflow to the nation. An empirical study is done to link up how Android Smartphone application can become the most influential marketing tools in promoting tourism with the objective to redefine tourism experience to the tourists and travelers. With Perak State Tourism as the ‘client’ and Visit Perak Year 2012 as the case study, this project is aimed to help Perak Tourism provides better assistance to tourists who visit Perak by providing them with a mobile application called “TourDroid” functioning as a mobile checklist of fun and must-do activities at iconic places around Perak. The scope of this project is narrowed to top 10 icons of Perak namely, Royal Belum State Perak, Matang Mangrove Forest, Gua Tempurung, Perak’s Herbal Garden, Sungai Klah Hot Spring, Orang Utan Island, Zoo Taiping & Night Safari, Ipoh’s lime stones caves, Lumut & Pangkor Island and last but not least Kuala Kangsar as the crafts and arts hub of Perak. As the project goes, the deliverables would be a mobile application using Android operating systems called the TourDroid. By leveraging on the market potential of Android OS, TourDroid as a mobile application is seen to be a great opportunity to be further enhanced and provide better service to tourists. Universiti Teknologi PETRONAS 2012-05 Final Year Project NonPeerReviewed application/pdf en http://utpedia.utp.edu.my/3890/1/11980_MOHAMAD_ANIF_BIN_ADENAN_dissertation_anif_1269.pdf Mohamad Anif bin Adenan, Mohamad Anif (2012) TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study. Universiti Teknologi PETRONAS. (Unpublished)
institution Universiti Teknologi Petronas
building UTP Resource Centre
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Petronas
content_source UTP Electronic and Digitized Intellectual Asset
url_provider http://utpedia.utp.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Mohamad Anif bin Adenan, Mohamad Anif
TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study
description Tourism has always been among the nation’s most profitable sector. Without it, Malaysia cannot be this prosper and well developed. Governments have always increased their investments in seeing this sector to grow harmoniously. With the correct way of advertising and marketing – most preferably the cheapest way possible, the tourism sector would be able to create much more inflow to the nation. An empirical study is done to link up how Android Smartphone application can become the most influential marketing tools in promoting tourism with the objective to redefine tourism experience to the tourists and travelers. With Perak State Tourism as the ‘client’ and Visit Perak Year 2012 as the case study, this project is aimed to help Perak Tourism provides better assistance to tourists who visit Perak by providing them with a mobile application called “TourDroid” functioning as a mobile checklist of fun and must-do activities at iconic places around Perak. The scope of this project is narrowed to top 10 icons of Perak namely, Royal Belum State Perak, Matang Mangrove Forest, Gua Tempurung, Perak’s Herbal Garden, Sungai Klah Hot Spring, Orang Utan Island, Zoo Taiping & Night Safari, Ipoh’s lime stones caves, Lumut & Pangkor Island and last but not least Kuala Kangsar as the crafts and arts hub of Perak. As the project goes, the deliverables would be a mobile application using Android operating systems called the TourDroid. By leveraging on the market potential of Android OS, TourDroid as a mobile application is seen to be a great opportunity to be further enhanced and provide better service to tourists.
format Final Year Project
author Mohamad Anif bin Adenan, Mohamad Anif
author_facet Mohamad Anif bin Adenan, Mohamad Anif
author_sort Mohamad Anif bin Adenan, Mohamad Anif
title TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study
title_short TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study
title_full TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study
title_fullStr TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study
title_full_unstemmed TourDroid: Mobile Travel Assistant: A Visit Perak Year 2012 Case Study
title_sort tourdroid: mobile travel assistant: a visit perak year 2012 case study
publisher Universiti Teknologi PETRONAS
publishDate 2012
url http://utpedia.utp.edu.my/3890/1/11980_MOHAMAD_ANIF_BIN_ADENAN_dissertation_anif_1269.pdf
http://utpedia.utp.edu.my/3890/
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score 13.211869

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